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Questions That Help Gitcoin Marketing Team Promote Newly Shipped Features (June 2023)

Context

This document helps with Gitcoin Passport's marketing efforts by providing a comprehensive set of questions that help the marketing team understand the target audience, highlight the unique value propositions, and effectively promote the newly shipped features.

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Gary on 2023-06-14: I’m looking for feedback on these questions that will help the Gitcoin marketing team market the great features the eng team is shipping. All feedback welcome. Current intake form that Gary will make sure gets filled out for any major feature (reflecting questions below) can be found here: https://docs.google.com/forms/d/e/1FAIpQLSck5SwLBEJrhX1OCgFyGbzU2H_eVPrlJo3iseXMm16SDyLEtA/viewform

Open communication and collaboration between engineering and marketing is key to the successful promotion of any new feature of Gitcoin Passport.

Who is the target audience for this feature? This will guide the marketing team on the best channels and methods to use when promoting the feature. Is it Integrators, Stamp Providers, or Passport Holders?

What problem does this feature solve AND/OR how does this new feature improve the experience of Gitcoin Passport to this audience? Understanding the user pain points that the feature addresses will help the marketing team frame its messages. Share any numbers about how much better this makes an experience if applicable (e.g. “Reduces downtime by 10x”)

Does this feature support any of the unique value propositions of Gitcoin Passport? (Select all that apply)

Ease of integration: The fact that Gitcoin Passport can be integrated with just a few lines of code.

Effectiveness of Sybil prevention: The fact that Gitcoin Passport has the ability to aggregate various identity solutions like BrightID, POAP, ENS, etc., into a highly effective Sybil-reducing solution.

Developer flexibility: The fact that we offer our integrators the freedom to create their own solutions, instead of being confined to our default Gitcoin Grants-based prevention algorithm.

Other

What makes this feature unique compared to competitors' offerings? This will assist the marketing team in highlighting the feature's unique selling propositions.

What are the technical specifications of the feature? Details about the feature's functionality and technical requirements can help the marketing team explain its benefits and prerequisites to potential customers.

What are some potential use cases for this feature? This will help the marketing team tell a compelling story about how the feature can be used in real-life scenarios. These may be obvious to you but not necessarily the marketing team.

How can users learn how to use this feature? Please link to docs and other educational materials.

Can you provide a demo or walk-through of the feature? Please link to whatever you have. This will be used by the marketing team for creating videos, tutorials, and other promotional materials. If you don’t have anything, please note that. And if you plan to create one or think one should be created, please note that too.

Questions That Help Gitcoin Marketing Team Promote Newly Shipped Features (June 2023)

Context

💡

Open communication and collaboration between engineering and marketing is key to the successful promotion of any new feature of Gitcoin Passport.

Who is the target audience for this feature? This will guide the marketing team on the best channels and methods to use when promoting the feature. Is it Integrators, Stamp Providers, or Passport Holders?

What problem does this feature solve AND/OR how does this new feature improve the experience of Gitcoin Passport to this audience? Understanding the user pain points that the feature addresses will help the marketing team frame its messages. Share any numbers about how much better this makes an experience if applicable (e.g. “Reduces downtime by 10x”)

Does this feature support any of the unique value propositions of Gitcoin Passport? (Select all that apply)

Ease of integration: The fact that Gitcoin Passport can be integrated with just a few lines of code.

Developer flexibility: The fact that we offer our integrators the freedom to create their own solutions, instead of being confined to our default Gitcoin Grants-based prevention algorithm.

Other

What makes this feature unique compared to competitors' offerings? This will assist the marketing team in highlighting the feature's unique selling propositions.

What are the technical specifications of the feature? Details about the feature's functionality and technical requirements can help the marketing team explain its benefits and prerequisites to potential customers.

What are some potential use cases for this feature? This will help the marketing team tell a compelling story about how the feature can be used in real-life scenarios. These may be obvious to you but not necessarily the marketing team.

How can users learn how to use this feature? Please link to docs and other educational materials.

Can you provide a demo or walk-through of the feature? Please link to whatever you have. This will be used by the marketing team for creating videos, tutorials, and other promotional materials. If you don’t have anything, please note that. And if you plan to create one or think one should be created, please note that too.