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[Old] Gitcoin Passport (Marketing Hub)
This page centralizes all the relevant docs and project statuses of all things Marketing for Gitcoin Passport.
Final Assets/Docs
Marketing Roadmaps
Public Communications/Announcements Kanban Board (Updated at least weekly)
Integration Case Studies
Product Team Assets/Docs
Other Key Documents
Initiative Database
Project Progress
Final Assets/Docs
Marketing Roadmaps
Passport Marketing Jam
Public Communications/Announcements Kanban Board (Updated at least weekly)
Click into a row/card to see the draft messaging of the announcement.
Click here to see the kinds of things we announce:
Table/Board Legend
Upcoming (Table)
Upcoming Announcements/Communications for Gitcoin Passport
Identifier
Link(s) to announcement post(s)
Type of announcement
Announcement Size
Status
Publish date
Integration Case Studies
This is where upcoming case studies are tracked. (Doesn’t include partnership announcements we’ve done with, for example, Guild)
When they are in “Edited” status, they are ready to be slated in .
Upcoming Announcements/Communications for Gitcoin Passport
Table
Gitcoin Passport Case Studies In Progress
Integrator Name
Writer
Link to Case Study
Value prop that attracted integration
Use case / Type
Point of contact on integrator side
Writing + Publishing Status
ClickUp Link
Relevant date(s)
Published
We are announcing partnership June 14th
2023-07-06 - Gary followed up
Product Team Assets/Docs
Other Key Documents
Table
Some key documents with context on why they matter
Name
Context
This document helps with Gitcoin Passport's marketing efforts by outlining the purpose of co-marketing with integrators, categorizing integration partners based on marketing support, and providing case studies to showcase the use cases and unique value propositions of Gitcoin Passport.
This document helps with Gitcoin Passport's marketing efforts by providing clear and concise information about the privacy features and data control options available to Passport users.
This document helps with Gitcoin Passport's marketing efforts by providing a win-win co-marketing approach that clearly communicates the value proposition to integration partners, optimizes partnerships for growth, and reinforces the image of Gitcoin Passport as a protector against Sybil attacks and bots across various web3 use cases.
This document provides a guide for participating in Twitter Spaces to educate and engage new integrators of Gitcoin Passport, as well as generate valuable content that can be shared across various platforms for wider audience reach, thus supporting Gitcoin Passport's marketing efforts.
This document helps with Gitcoin Passport's marketing efforts by providing a comprehensive set of questions that help the marketing team understand the target audience, highlight the unique value propositions, and effectively promote the newly shipped features.
Platform integrators are one of the most important kinds of integrators, since they help project leaders use Passport without code.
This helps us make use of Twitter Spaces etc.
Out of date - but it’s good to catalogue clips.
Out of date - but it’s good to distinguish between roles.
As of 2023-11-29 - we haven’t focused on Jeremy’s personal brand much but it’s worth revisiting this.
A lot of people ask for this.
So we don’t have to reinvent wheel for every grant application or speaker application.
Some input data for possible SEO content marketing pieces.
An initial idea of how to create a good SEO optimized article for Gitcoin Passport.
This is for the Identity Staking V2 launch happening in Q1 2024.
This is a process for launching new features—recently vetted by product team and devrel. (Comments have not been integrated)
As of 2023-11-29, this hasn’t really started, but is important.
A place to put docs that aren’t actively useful anymore.
Initiative Database
Click into each initiative to enter its hub!
Initiatives
Initiatives DB
Initiative Name
Status
Created by
Next week plans
Related to Governance Proposals (Initiative)
Blockers
Related to FDD Positions (Initiative)
Related to Outcomes (Product_old) 2
Related to Moonshot’s Initiatives/Projects/Products/Things/Widgets (Initiatives DB) 1
Related to Outcomes (Product)
% Complete
[temp] FDD S15 Discord
Code Repo
Related to Opportunities (Product Line) 2
Priority
Role
Related to Opportunities (Product Line) 1
Last week accomplishments
Season
Workstream
Related to Outcomes (Product_old)
Project Phase
Related to Opportunities (Product Line) 3
Notes
Standing Meeting
Related to Backlog of Observations - Grants Eligibility (🗄️ Initiatives DB)
Essential Intent
Related to Opportunities (Product Line)
Meetings Minutes
Related to Meetings + Minutes DB (1) (Initiative) 1
Last edited time
Related to Outcomes (Product_old) 1
Initiative / Pod lead
Tags
Related to Meetings + Minutes DB (1) (Initiative)
MMMarketing Hub
Co-Contributors
Objective & Key Result
Target Close Date
Related to Meetings + Minutes DB (1) (Initiative) 3
miro
Created
Related to Backlog of Observations (1) (🗄️ Initiatives DB)
Related to Meetings + Minutes DB (1) (Initiative) 2
Description or update
Squad
[MMM] ClickUp List
Action Items
Working Documents
S16 Comm & PR
Project Progress