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Standard Operating Process (SOP) for Creating an SEO-Optimized Article for Gitcoin Passport
Context
An initial idea of how to create a good SEO optimized article for Gitcoin Passport.
Created 2023-09-11 - please feel free to suggest improvements to this;
- Gary
Objective
To create an article that is optimized for search engines, aimed at addressing the needs and interests of Gitcoin Passport's integrator audience, and increasing the brand's visibility on search engines.
Steps
1. Keyword Research
1.1 Decide on Target Audience
- Identify the integrator audience for whom the article is being written.
1.2 Select Keywords
- Choose one or two sets of keywords that are likely to resonate with the target audience.
- Google Keyword Planner is a free tool to conduct keyword research. Paid options include SEMrush, Ahrefs, Moz Keyword Explorer, or Ubersuggest.
2. Competitor Analysis
2.1 Open Top 5 Results for Each Set of Keywords
- Open at least five top-ranking articles on Google for each set of selected keywords.
2.2 Analyze the Content
- Study the articles for relevant insights, patterns, and common elements that make these articles rank high.
2.3 Document Findings
- Take notes on the elements that make these articles successful.
3. Content Planning
3.1 Create an Outline
- Based on your competitor analysis, create an outline for the Gitcoin Passport article.
3.2 Add Internal and External Links
- Identify places in the outline where you can include links to other Gitcoin Passport blog posts, documentation, and support wizard.
4. Drafting
4.1 Write the First Draft
- Follow the outline to create a draft of the article.
4.2 Optimize for SEO
- Use the selected keywords in the title, headings, and body text where relevant.
4.3 Insert Links
- Add the internal and external links as identified in the outline.
5. Review and Editing
5.1 In-house Editorial Review
- The editorial team will review the article for language, clarity, and coherence. (Mathilda)
5.2 Sanity Check with Gary Sheng
- Share the final draft with Gary Sheng for approval, who can also loop in other Gitcoin Passport team members as needed.
- Will check the article for optimal keyword usage and other SEO metrics.
5.3 Incorporate Feedback
- Make necessary revisions based on feedback.
6. Publish
6.1 Schedule for Publishing
- Once approved, schedule the article for publishing on the designated platform.
6.2 Monitor SEO Performance
- Use analytics tools to monitor the article's ranking and visibility on search engines.