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Gitcoin Passport Twitter Spaces Participation: Best Practices Guide (July 2023)

Context

This document provides a guide for participating in Twitter Spaces to educate and engage new integrators of Gitcoin Passport, as well as generate valuable content that can be shared across various platforms for wider audience reach, thus supporting Gitcoin Passport's marketing efforts.

Purpose of Participation in Twitter Spaces

Gitcoin Passport team aims to leverage Twitter Spaces for two main objectives:

Education for New Integrators’ Users: To educate and introduce the users/communities of new integrators’ to the Gitcoin Passport. This serves to demystify Gitcoin Passport and demonstrate our commitment to soon-to-be new Passport holders.

Content Generation: Twitter Spaces conversations can be recorded, clipped, and shared as content across various platforms, providing valuable insight and knowledge about Gitcoin Passport to a wider audience.

Before Deciding to do a Twitter Space

Before deciding to do a Twitter Space, consider consulting Gary on whether the purpose of a would be Twitter Space is clear.

And loop Gary in on the coordination thread with the integrating team so he can help make the process below happen 👇

Setting up a Twitter Space

Host Selection

Ideally, new integrators of Gitcoin Passport should host the Twitter Space. They know how to market to their community effectively.

Gitcoin Passport Speaker Selection

A member of the Gitcoin Passport team will be on the Twitter Space, so Gary will have to identify who that is. If it is a highly technical call, tap Jeremy or Olsen. If it relates to DevRel, tap Zakk.

Providing Basic Materials

Gitcoin Passport team needs to provide the hosts with basic materials, including a FAQ about Gitcoin Passport. This will assist them in messaging and marketing the Twitter Space event.

Recording Settings

The host should be encouraged to set the Twitter Space to recording, enabling the Gitcoin Passport team to use the content for clipping and sharing later.

Promotion of Twitter Spaces

Creation of Promotional Tweet

Once the Twitter Space event is set, the host should create a promotional tweet at least a few days before the event.

Retweet by Gitcoin Passport

The promotional tweet should then be retweeted by the Gitcoin Passport and Gitcoin Twitter accounts to amplify its reach.

Retweet by Gitcoin Passport Speaker

The Gitcoin Passport representative who will be speaking at the Twitter Space should also retweet the promotional tweet, showing enthusiasm for the upcoming event. They should also retweet any reminders on the day of the Twitter Space and post a tweet in reply to the Twitter Space event while it's happening.

Post-Event Recap

After the event, the marketing team will clip the recording and prepare a recap. Individual team members can also post organic recaps immediately after the event. This framework is subject to evolve over time.

Note: This guide is intended to serve as a baseline for best practices. Adapting and evolving this approach to meet specific needs and circumstances is encouraged.

Gitcoin Passport Twitter Spaces Participation: Best Practices Guide (July 2023)

Context

Purpose of Participation in Twitter Spaces

Gitcoin Passport team aims to leverage Twitter Spaces for two main objectives:

Education for New Integrators’ Users: To educate and introduce the users/communities of new integrators’ to the Gitcoin Passport. This serves to demystify Gitcoin Passport and demonstrate our commitment to soon-to-be new Passport holders.

Content Generation: Twitter Spaces conversations can be recorded, clipped, and shared as content across various platforms, providing valuable insight and knowledge about Gitcoin Passport to a wider audience.

Before Deciding to do a Twitter Space

Before deciding to do a Twitter Space, consider consulting Gary on whether the purpose of a would be Twitter Space is clear.

And loop Gary in on the coordination thread with the integrating team so he can help make the process below happen 👇

Setting up a Twitter Space

Host Selection

Ideally, new integrators of Gitcoin Passport should host the Twitter Space. They know how to market to their community effectively.

Gitcoin Passport Speaker Selection

A member of the Gitcoin Passport team will be on the Twitter Space, so Gary will have to identify who that is. If it is a highly technical call, tap Jeremy or Olsen. If it relates to DevRel, tap Zakk.

Providing Basic Materials

Gitcoin Passport team needs to provide the hosts with basic materials, including a FAQ about Gitcoin Passport. This will assist them in messaging and marketing the Twitter Space event.

Recording Settings

The host should be encouraged to set the Twitter Space to recording, enabling the Gitcoin Passport team to use the content for clipping and sharing later.

Promotion of Twitter Spaces

Creation of Promotional Tweet

Once the Twitter Space event is set, the host should create a promotional tweet at least a few days before the event.

Retweet by Gitcoin Passport

The promotional tweet should then be retweeted by the Gitcoin Passport and Gitcoin Twitter accounts to amplify its reach.

Retweet by Gitcoin Passport Speaker

The Gitcoin Passport representative who will be speaking at the Twitter Space should also retweet the promotional tweet, showing enthusiasm for the upcoming event. They should also retweet any reminders on the day of the Twitter Space and post a tweet in reply to the Twitter Space event while it's happening.

Post-Event Recap

After the event, the marketing team will clip the recording and prepare a recap. Individual team members can also post organic recaps immediately after the event. This framework is subject to evolve over time.

Note: This guide is intended to serve as a baseline for best practices. Adapting and evolving this approach to meet specific needs and circumstances is encouraged.