GG022 - Gitcoin 2.0
Product
Co-marketing Support
Date
Oct 23, 2023 → Feb 23, 2024
Type
Status
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Page Contents
Overview
Share 1-2 sentences
- “Gitcoin 2.0” will the meme we’re using.
COMMUNITY EDUCATION:
Gitcoin’s 3 transitions
Going from QF to MANY mechanisms (QF doesn’t solve for everything)
Capital allocation
GG 1.0 for Ethereum. Now YOU can take what Vitalik used for your community (Gitcoin 2.0)
Start with using GG19 as a baseline of how we’re pushing out education
Repeat the GG19 about it being modularized and moving towards decentralization.
Themes of Gitcoin 2.0
- Go Live: Oct 23
- Duration: ongoing, with themes
- Size of Campaign: Drips
II. Business Objectives & Measurement
- Audience and community’s retention of the new positioning
- Community sharing and engaging with the content
- Campaign Focus: Gitcoin’s transition from Gitcoin 1.0 → 2.0
DACI (PoCs)
Please @ people below
| Drive | Mathilda |
| Approver | Laura |
| Consulted | Owocki |
| Informed | DA |
Key Audiences
Please share any relevant details below
Primary Audiences
- Gitcoin ecosystem
Secondary Audiences
- Ethereum ecosystem
Key Messages
Primary Message
- Overarching message is: Decentralizing (in terms of operators but also tech)
✅Theme #1: Changes to the grants program (this is ahead of GG19)
- Vocab that Mathilda posted on gov forum
- Back to our roots w/ OSS, Infra, Community
- Gitcoin 1.0 → 2.0 (lead up to GG19 with this)
✅Theme #2: Credible neutrality (after GG19)
- Our tech is, our grants program is not.
- Gitcoin is.
🟡Theme #3: impactDAO - protocolDAO (leading up to ETH Denver)
- Through our work, we created impact as a community, and now through our tech, we’re empowering any community to create impact.
Theme #4: Endgame (1 week before ETH Denver)
- Decentralization
- *fill out more once it’s complete
- *look up presentations on Maker’s endgame
🟡Theme #4: Grants = growth
- External message
- simplicity GR = GR
- Grants is this mechanistic thing
- Growth = mushrooms, flowers, spring, birds
- Growth for your ecosystem
- JTBD (hiring GS to get the job done)
- connecting the product to the job to be done
- WHY does grants = growth?
- rewarding the builders
- Gitcoin Grants for your Ecosystem
- my good that I do for this ecosystem will be rewarded
- Gitcoin = Grants / Gitcoin is Grants ?
- Audience: those familiar with Gitcoin already, community members
Key Messages for each theme:
Theme #1: Returning program to its roots with Gitcoin-led ETH infra, OSS and community rounds. Community Rounds (new!).
- Highlighting what’s possible for builders and their communities (graduation and evolution of how orgs get involved: grantee → funder → community round)
SSOT:
🟡Theme #4: Grants = growth
Channel Strategy & Tactics
Click into each tactic for sub briefs
Table
Campaign Tactics (3)
Name
Owner
Tactics
Copy/Design Required?
Metrics for Success
9. Project Plan
10. Content Schedule
11. Ongoing Metrics Evaluation
Gitcoin 2.0 Phase 1 metrics