Marketing Strategy Meeting
Attendance
Date
Jan 31, 2023
Agenda
- Introduction
- Clarity of focus
- Guiding policies
- Retrospectives (next meeting)
- working, not working, what make better now? what make better with more resources
- Strategy meeting
- Purpose
- What are we trying to do
- How do it in a way that creates leverage for BC
- One thing to accomplish?
- what our purpose is within BC
- brand awareness, trust, thought leaders/experts,
- tell the stories, bring to life, color, form, what we want to share
- we are in business of expertise
- evoke trust, positioning,
- positioning: more web3 native to build credibility (big names- Aragon, Polygon)
- our role is to make BC famous, famous as experts, trusted partners, create that ships promotion
- get into web3 vs. scale and build web3 projects, how make web3 better
- Shopify type biz,
- web3 journey
- at the start, and beginning stages get better,
- prototype to building/implementation
- famous to the family: who is our community that we are going to be famous in?
- The Ready: want to change how you work, how you manage company, org structure
- they have a map, blueprint, IP, strategic advantage, promote expertise,
- IP based marketing strategy
- find a niche, create IP around it, attract customers
- survey 25-30 DAOs on governance, community, engagement,
- community
- analytics about landscape
- community building and community management
- engage communities at scale, create new opportunities
- mapping web3 journey
- BC purpose within broader ecosystem
- give clarity, clear doubt, uncertainty, confidence to move forwrard
- Guiding policies that allow us to make decisions
- ten pillars of BC marketing
- quality first
- everything is an experiment
- continual improvement
- do fewer things, better
- Social strategy
Project Review
- Client-facing projects
- Marketing Circle (RA)
- Social circle
- Bizdev circle:
- Content circle:
- Strategy
- what can we do better now?
- what can we do better if we had more resources?
- Internal projects
- Governance
- Strategy
Processing Tensions
Action Items