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ENS - Briefing Document

ENS - Briefing Document

Ā 
ā˜‘ļø
-- PRE-CALL CHECKLIST ---
General Discovery
Researched by: Ekira
About the event
  • Project: ENS
  • Guests: Khori Whittaker, Executive Director, ENS
  • Topic: Creating accessible onramps to crypto
  • Event schedule: 22nd Nov, 2022
  • NOT FINANCIAL ADVICE
About our guest speaker
  • Include guest name(s); try to include name pronunciation.
    • Khori Whittaker
  • Write a short bio about the guest(s) including their role at the project they are speaking about.
    • Khori Whittaker is the Executive Director of ENS
  • Find one or two things that are unique or interesting about our guest. Little known facts are great! i.e. owns two Shiba Inus in real life so bought a lot of SHIB.
    • Khori Whittaker began his career as an educator at Teach for America teaching fifth grade in the Long Beach Unified School District. Heā€™s skills are Public Speaking, Business development, Coaching, Leadership development, Program Development, Leadership, Higher Education, Recruiting, Training and Teaching.
  • Describe their crypto journey thus far. i.e. graduated from college in 2016, got their first bitcoin as a graduation gift, fell down the rabbithole of Ethereum, launched a DeFi protocol in 2020.
  • How has their crypto journey impacted their decision to join/launch the project they work on today?
  • What are some notable achievements that increase their web3 reputation?
    • He is the Executive Director of ENS, a name and lookup service built on theĀ Ethereum blockchain that allows crypto users to translate their machine-readable addresses to human-readable addresses.
About the project
  • What is the general positioning of the project? i.e. DeFi, NFTs, DAOs, governance.
    • Community, Governance, DAO
  • What is the value proposition of the project? How does it clearly differentiate itself from others in the web3 space?
    • ENS makes the emerging Web3 ecosystem more approachable, and more marketable because people and dApps can easily share crypto addresses.
  • How does it benefit it community members and general web3 communities at large?
    • ENS offers human-readable domains for other crypto wallets, websites, content hashes and metadata ā€” aiming to be your Web3 username, connecting all your addresses and websites under a single nickname, so that you can receive any type of cryptocurrency or NFTs via your ENS domain.
  • Is it bridging blockchains, protocols, tools, communities, etc.?
    • Yes
  • Does it bring a unique vision or approach to solve challenges in web3?
    • Yes, by allowing users to create universal nicknames for all their public addresses and decentralized accounts. Rather than using an incomprehensible string of keys for different crypto addresses, users can rely on one ENS Ethereum domain.
  • How does it improve web3 ecosystem?
    • Ethereum Name Service (ENS) is a naming protocol thatĀ allows humans to use easy-to-remember domain names for their cryptocurrency addresses. The protocol then translates it to a machine-readable address.
  • Generally, how does the product work?
    • Provide basic information about the product
      • The Ethereum Name Service (ENS) isĀ a distributed, open, and extensible naming system based on the Ethereum blockchain. ENS's job is to map human-readable names like 'alice. eth' to machine-readable identifiers such as Ethereum addresses, other cryptocurrency addresses, content hashes, and metadata. ENS has two components: 1) theĀ registry, andĀ 2) resolvers. The ENS registry consists of a single smart contract that maintains a list of all domains and subdomains. Resolvers are responsible for the actual process of translating names into addresses. Any contract that implements the relevant standards may act as a resolver in ENS.
    • Details of product stemming off high level overview
    • Outline a few mid to high-level topics about the product
    • Results of the product so far
      • According toĀ dataĀ from Dune Analytics, over 525,000 addresses had participated. The charts indicated 67,095 ENS registrations in February, but the figures spiked to 85,272 the following month. The uptrend continued, and April saw 162,978, with May recording a significant rise of 365,652 registrations ā€“ 124% higher than the month prior. The month of June, on the other hand, saw only 122,327 names being registered as a result of the unprecedented market turmoil. Figures completely flipped in July amidst recovering market sentiment among investors. In fact, ENS registrations reached 378,804 during that month. The number of ENS registrations in July exceeded 378,000. The month saw intense activity in terms of protocol revenue as well, which climbed above $6.8 million.
        • LatestĀ statsĀ further reveal ENS to be widely integrated naming standards with more than 1.67 million names, boasting 505 integrations, with ownership as high as 482k. Nick Johnson, the founder and lead developer of ENS retweeted
  • Practical applications of product.
    • Detail current functionality of project, where it is deployed, TVL.
      • ENS is deployedĀ on the Ethereum main network and on several test networks. If you use a library such as the ensjs Javascript library, or an end-user application, it will automatically detect the network you are interacting with and use the ENS deployment on that network.
    • Current and potential use cases.
        1. Claim a Web 3.0 Username.
        1. Create a Pseudonymous Online Identity.
        1. Inspect The Contents of An Ethereum Wallet's Contents.
        1. As An NFT.
        1. Send and Receive Crypto and NFTS.
        1. Build a Web 3.0 Publication.
        1. Complement Your .Com Property.
        1. Create an ENS Subdomain.
        1. For future-proofing
    • Outline steps for a beginner to get started.
      • Step 1: Download and set up a MetaMask wallet on your Mobile device or PC.
      • Step 2: Fund your wallet by purchasing ETH on Centralized exchange such as Binance, Coinbase, Kraken, using your Credit/Debit card. Once your wallet is funded, you are good to start
      • Step 3: Click on the menu icon at the top left corner of your page. Proceed to Click ā€œBrowserā€, which takes you to a new page
      • Step 4: In the search box, input https://app.ens.domains/ then click ā€œsearchā€
      • Step 5: Type in your most preferred nickname or name in the Search bar and include ".eth" at the end. For example ā€œekira.ethā€ then click the search or go button.
      • Step 6: Set the registration period for the ENS domain name by clicking on the ā€œ+ā€ or ā€œ-" sign to add or subtract from the registration date.
      • Step 7: Scroll down to ā€œNo wallet connected. Please connect a wallet to continueā€ and click on ā€œConnectā€ button. Once your wallet is connected, you click on the ā€œRequest To Registerā€ button.
      • Step 8: After clicking on "Request To Register", your wallet will open and you will be asked to confirm the first two transactions you made then wait for a minute, this is to ensure another person hasnā€™t tried to register with the same number. After a while, you will receive a notification - ā€œ Click register to move to the 3rd stepā€. Click on ā€œRegisterā€. This will reveal your registration details and total payment to be made. Click on Confirm to register the ENS name
      • Step 9: Click ā€œSet as Primary ENS Nameā€ button, which will direct you to a new page where you will set Reverse record. Click on ā€œSelect one of your ENS namesā€ then your most preferred name will be displayed. Click the ā€œSaveā€ button. Once it is completed, your registration status will change from TX PENDING to your ENS name!
    • Token economy.
      • ENS token
    • Any recent, meaningful updates to the project.
      • August 4, 2022, ENS Domain Registrations Skyrocketed Last Month, Total Names Created Nears 2 Million
  • Roadmap/future applications
    • Technical updates
      • 13th October 2022, dropped a technical analysis report.
        • Ethereum Name Service (ENS) Chart
        ENS after making a low of $ 7.35 showed good signs of recovery and rallied almost by 148% up to $18.2. Currently, on a daily time frame, the asset is trading in an ā€˜Ascending Triangleā€™ pattern and is facing multiple resistance around $18.5. Once ENS breaks and gives a daily closing above the resistance then the prices can further surge up to $29 levels. $13.5 will act as strong support for the asset.
    • Community updates or changes
      • Q3 update from ENS Labs and Working Group stewards plus community updates on Eth.Limo, Nimi, ENS Fairy, and name normalization.
About the ecosystem
  • Find one or two things the speaker has shared in the past about the future growth, impact of web3?
    • He said that registering personal ENS is a must for web3Ā users who are entering into the new beginning of Ethereum.
  • How will their project(s) contribute to the evolution and adoption of web3?
    • ENS aims to become the naming protocol of the decentralized internet by creating portable Web 3.0 usernames that are interoperable across all blockchains and decentralized apps (dApps).
  • What are some web3 projects/tools that the project integrates to create a more robust ecosystem?
    • ENS DAO
Anything else?
    notion image
    Resources
    References
    Sources
    Ā 
    Ā 
    šŸŒ™
    ā€”-OUTROā€”-
    Ā 
    notion image
    notion image
    BanklessDAO
    BanklessDAO
    /
    Operations Department
    Operations Department
    /
    šŸ“–
    Notion Administration
    /
    Top-Level BanklessDAO Notion Pages
    Top-Level BanklessDAO Notion Pages
    /
    šŸš§
    Projects
    /
    Crypto Sapiens podcast
    Crypto Sapiens podcast
    /
    šŸ§ 
    Crypto Sapiens Podcast
    /
    šŸ§ 
    Pre-production
    /
    ENS - Briefing Document

    ENS - Briefing Document

    Ā 
    ā˜‘ļø
    -- PRE-CALL CHECKLIST ---
    General Discovery
    Researched by: Ekira
    About the event
    • Project: ENS
    • Guests: Khori Whittaker, Executive Director, ENS
    • Topic: Creating accessible onramps to crypto
    • Event schedule: 22nd Nov, 2022
    • NOT FINANCIAL ADVICE
    About our guest speaker
    • Include guest name(s); try to include name pronunciation.
      • Khori Whittaker
    • Write a short bio about the guest(s) including their role at the project they are speaking about.
      • Khori Whittaker is the Executive Director of ENS
    • Find one or two things that are unique or interesting about our guest. Little known facts are great! i.e. owns two Shiba Inus in real life so bought a lot of SHIB.
      • Khori Whittaker began his career as an educator at Teach for America teaching fifth grade in the Long Beach Unified School District. Heā€™s skills are Public Speaking, Business development, Coaching, Leadership development, Program Development, Leadership, Higher Education, Recruiting, Training and Teaching.
    • Describe their crypto journey thus far. i.e. graduated from college in 2016, got their first bitcoin as a graduation gift, fell down the rabbithole of Ethereum, launched a DeFi protocol in 2020.
    • How has their crypto journey impacted their decision to join/launch the project they work on today?
    • What are some notable achievements that increase their web3 reputation?
      • He is the Executive Director of ENS, a name and lookup service built on theĀ Ethereum blockchain that allows crypto users to translate their machine-readable addresses to human-readable addresses.
    About the project
    • What is the general positioning of the project? i.e. DeFi, NFTs, DAOs, governance.
      • Community, Governance, DAO
    • What is the value proposition of the project? How does it clearly differentiate itself from others in the web3 space?
      • ENS makes the emerging Web3 ecosystem more approachable, and more marketable because people and dApps can easily share crypto addresses.
    • How does it benefit it community members and general web3 communities at large?
      • ENS offers human-readable domains for other crypto wallets, websites, content hashes and metadata ā€” aiming to be your Web3 username, connecting all your addresses and websites under a single nickname, so that you can receive any type of cryptocurrency or NFTs via your ENS domain.
    • Is it bridging blockchains, protocols, tools, communities, etc.?
      • Yes
    • Does it bring a unique vision or approach to solve challenges in web3?
      • Yes, by allowing users to create universal nicknames for all their public addresses and decentralized accounts. Rather than using an incomprehensible string of keys for different crypto addresses, users can rely on one ENS Ethereum domain.
    • How does it improve web3 ecosystem?
      • Ethereum Name Service (ENS) is a naming protocol thatĀ allows humans to use easy-to-remember domain names for their cryptocurrency addresses. The protocol then translates it to a machine-readable address.
    • Generally, how does the product work?
      • Provide basic information about the product
        • The Ethereum Name Service (ENS) isĀ a distributed, open, and extensible naming system based on the Ethereum blockchain. ENS's job is to map human-readable names like 'alice. eth' to machine-readable identifiers such as Ethereum addresses, other cryptocurrency addresses, content hashes, and metadata. ENS has two components: 1) theĀ registry, andĀ 2) resolvers. The ENS registry consists of a single smart contract that maintains a list of all domains and subdomains. Resolvers are responsible for the actual process of translating names into addresses. Any contract that implements the relevant standards may act as a resolver in ENS.
      • Details of product stemming off high level overview
      • Outline a few mid to high-level topics about the product
      • Results of the product so far
        • According toĀ dataĀ from Dune Analytics, over 525,000 addresses had participated. The charts indicated 67,095 ENS registrations in February, but the figures spiked to 85,272 the following month. The uptrend continued, and April saw 162,978, with May recording a significant rise of 365,652 registrations ā€“ 124% higher than the month prior. The month of June, on the other hand, saw only 122,327 names being registered as a result of the unprecedented market turmoil. Figures completely flipped in July amidst recovering market sentiment among investors. In fact, ENS registrations reached 378,804 during that month. The number of ENS registrations in July exceeded 378,000. The month saw intense activity in terms of protocol revenue as well, which climbed above $6.8 million.
          • LatestĀ statsĀ further reveal ENS to be widely integrated naming standards with more than 1.67 million names, boasting 505 integrations, with ownership as high as 482k. Nick Johnson, the founder and lead developer of ENS retweeted
    • Practical applications of product.
      • Detail current functionality of project, where it is deployed, TVL.
        • ENS is deployedĀ on the Ethereum main network and on several test networks. If you use a library such as the ensjs Javascript library, or an end-user application, it will automatically detect the network you are interacting with and use the ENS deployment on that network.
      • Current and potential use cases.
          1. Claim a Web 3.0 Username.
          1. Create a Pseudonymous Online Identity.
          1. Inspect The Contents of An Ethereum Wallet's Contents.
          1. As An NFT.
          1. Send and Receive Crypto and NFTS.
          1. Build a Web 3.0 Publication.
          1. Complement Your .Com Property.
          1. Create an ENS Subdomain.
          1. For future-proofing
      • Outline steps for a beginner to get started.
        • Step 1: Download and set up a MetaMask wallet on your Mobile device or PC.
        • Step 2: Fund your wallet by purchasing ETH on Centralized exchange such as Binance, Coinbase, Kraken, using your Credit/Debit card. Once your wallet is funded, you are good to start
        • Step 3: Click on the menu icon at the top left corner of your page. Proceed to Click ā€œBrowserā€, which takes you to a new page
        • Step 4: In the search box, input https://app.ens.domains/ then click ā€œsearchā€
        • Step 5: Type in your most preferred nickname or name in the Search bar and include ".eth" at the end. For example ā€œekira.ethā€ then click the search or go button.
        • Step 6: Set the registration period for the ENS domain name by clicking on the ā€œ+ā€ or ā€œ-" sign to add or subtract from the registration date.
        • Step 7: Scroll down to ā€œNo wallet connected. Please connect a wallet to continueā€ and click on ā€œConnectā€ button. Once your wallet is connected, you click on the ā€œRequest To Registerā€ button.
        • Step 8: After clicking on "Request To Register", your wallet will open and you will be asked to confirm the first two transactions you made then wait for a minute, this is to ensure another person hasnā€™t tried to register with the same number. After a while, you will receive a notification - ā€œ Click register to move to the 3rd stepā€. Click on ā€œRegisterā€. This will reveal your registration details and total payment to be made. Click on Confirm to register the ENS name
        • Step 9: Click ā€œSet as Primary ENS Nameā€ button, which will direct you to a new page where you will set Reverse record. Click on ā€œSelect one of your ENS namesā€ then your most preferred name will be displayed. Click the ā€œSaveā€ button. Once it is completed, your registration status will change from TX PENDING to your ENS name!
      • Token economy.
        • ENS token
      • Any recent, meaningful updates to the project.
        • August 4, 2022, ENS Domain Registrations Skyrocketed Last Month, Total Names Created Nears 2 Million
    • Roadmap/future applications
      • Technical updates
        • 13th October 2022, dropped a technical analysis report.
          • Ethereum Name Service (ENS) Chart
          ENS after making a low of $ 7.35 showed good signs of recovery and rallied almost by 148% up to $18.2. Currently, on a daily time frame, the asset is trading in an ā€˜Ascending Triangleā€™ pattern and is facing multiple resistance around $18.5. Once ENS breaks and gives a daily closing above the resistance then the prices can further surge up to $29 levels. $13.5 will act as strong support for the asset.
      • Community updates or changes
        • Q3 update from ENS Labs and Working Group stewards plus community updates on Eth.Limo, Nimi, ENS Fairy, and name normalization.
    About the ecosystem
    • Find one or two things the speaker has shared in the past about the future growth, impact of web3?
      • He said that registering personal ENS is a must for web3Ā users who are entering into the new beginning of Ethereum.
    • How will their project(s) contribute to the evolution and adoption of web3?
      • ENS aims to become the naming protocol of the decentralized internet by creating portable Web 3.0 usernames that are interoperable across all blockchains and decentralized apps (dApps).
    • What are some web3 projects/tools that the project integrates to create a more robust ecosystem?
      • ENS DAO
    Anything else?
      notion image
      Resources
      References
      Sources
      Ā 
      Ā 
      šŸŒ™
      ā€”-OUTROā€”-
      Ā 
      notion image
      notion image