How to… use surveys to test into Product Market Fit
This is a great story about how to efficiently hunt for PMF when you aren’t quite there and your raw use numbers aren’t enough to test with.
Basically, you need to know - Are you solving an important problem? And who are you solving it for? The four questions below help you spot those people who LOVE your product, what your “customer benefit” is, and how to find more people like them.
If it’s not really working yet, the people where it’s close but not quite can help steer you in the right direction for your next test.
- How would you feel if you could no longer use this product?
A) Very disappointed B) Somewhat disappointed C) Not disappointed
- What type of people do you think would most benefit from this product?
- What is the main benefit you receive from this product?
- How can we improve this product for you?
Once you have a sustainable product, you can drop to a simpler metric, like customer satisfaction,
