Research Playbook
What do we mean by research and why we care so much about it
Research is a broad term that we generally use to say "not making stuff up, shooting in the dark, and wasting time".
We include research in various forms at pretty much every step of the entrepreneurial process. The objective is to increase our chances of success and save time by better understanding users and learning from what others have tried and tested. Without research, we tend to make assumptions about what users want and need, and we're often wrong, which leads to mediocre products nobody wants. Another common pattern due to lack of research is “tech bros rediscovering the wheel”, which a bit of literature review and market research can help us avoid.
Fellows Playbook
A step-by-step guide of the process you’ll go through, with links to the toolkit
When and how to use research
Each step of the entrepreneurial process needs a different research approach. Below are some guidelines that fit well enough in most cases.
Stages of the entrepreneurial journey
Picking a Problem Space
Problem research
Sharing what you've learnt
Apply for grants
Problem validation
Prototyping
Strategy and Prioritization
Playbook Chapters to write
Resources and knowledge
Tools
How to… Learn in Public
How to … Build a testable product concept
How to … Ask about privacy
How to … get to root causes
How to … Craft a research question
How to… tell a story?
How to run… Needs and Context Interviews
How to run… JTBD interviews
How to run… Product User Feedback interviews
How to… use surveys to test into Product Market Fit
How to… Test a concept instead of a product
Value proposition validation
