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How to … Build a testable product concept

Context

describe the environment and context - how do you describe your market and area?

People & Users

be very explicit and concrete about each of the users for your product.  Who are the customers (choosers) and who will in it daily (users). 

Problem Statements

Problem Statement: “As a __[concrete, empathetic description of person]___, I am trying to __[achieve a goal I care about]__, but it’s hard to ___[complete a key task]___ because __[of this root cause]__, which makes me feel ___[emotional impact]___”

Best available alternatives today

What are people using today?  Why aren’t they successful?  Who can we partner with?

Solution

Hypotheses

The scariest assumption:

also known as the leap of faith hypothesis.  If this turns out to not be true, then your product won’t work

The other assumptions

That x will be used more often…

Tests

how can you tell if your scariest assumption is true?  T 

Finances

costs

revenue

How to … Build a testable product concept

Context

describe the environment and context - how do you describe your market and area?

People & Users

be very explicit and concrete about each of the users for your product.  Who are the customers (choosers) and who will in it daily (users). 

Problem Statements

Problem Statement: “As a __[concrete, empathetic description of person]___, I am trying to __[achieve a goal I care about]__, but it’s hard to ___[complete a key task]___ because __[of this root cause]__, which makes me feel ___[emotional impact]___”

Best available alternatives today

What are people using today?  Why aren’t they successful?  Who can we partner with?

Solution

Hypotheses

The scariest assumption:

also known as the leap of faith hypothesis.  If this turns out to not be true, then your product won’t work

The other assumptions

That x will be used more often…

Tests

how can you tell if your scariest assumption is true?  T 

Finances

costs

revenue