Copy of Architecture
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Website Map Architecture
Question Name
Priority
Section
Guilds
Champions
test 123 (just a demo with ghost as CMS / NextJS / Netlify as host)
Visual Design
Focuses on the aesthetics of a site and its related materials by strategically implementing images, colors, fonts, and other elements. A successful visual design does not take away from the content on the page or function.
Design System
Branding
The rise of networked media has challenged the coherence of centrally-managed brand identities. New blockchain-based decentralized organizations take this a step further by giving users financial incentives to spread brand narratives of their own.
Who or what can claim authority to manage a brand when ownership of a protocol is distributed among a network of users? In particular, who has the authority when those same users are often also responsible for the productive work of the project? When users own equity and stand to gain from increased adoption, those same users are strongly incentivized to spread awareness and hype about the project. However, because these "brand advocates" have no central management body or venue for coordination, there is no guarantee a strong singular narrative will emerge around the product or service.
Models of ownership and contribution in Web 3 pose a threat to brand cohesion, while also presenting an opportunity for community alignment.
Headlessness is a new model for products and services brands made exclusively possible because of distributed cryptonetworks. Decentralized branding is facilitated by users truly empowered to create their own narrative, and incentivized to spread it.
The community finds product solutions themselves: "market-product fit."
A headless brand strategy revolves around giving agency to different stakeholders in a way that lets them coordinate more effectively and feel connected to the brand. What projects can do is provide the resources, tools, and wayfinding devices for different stakeholders to converge around a single narrative.
Brand Composability
Projects gain additional social proof from the companies that build on top of them. Likewise, brand credibility can be bootstrapped by combining the brands of protocols on top of which new projects build! cDAI is effectively a new token brand, benefiting both Compound and DAI.
Token Holders
Token holders themselves are vital project contributors. If they believe in a project, they can make themselves heard. They can make memes and blog posts, codify narratives and spread them. They can discuss use cases and give meaningful feedback to developers. They can shill your tokens and expose nocoiners. In a literal sense, the value of a token project is backed by the size and robustness of its community of believers.