Branding

We are still in a nascent stage of branding and hope to evolve it over time, but here are some early decisions we have made for branding.

Chippi

We use Chippi as our brand mascot and pfp for most things.

Governator Chippi

This is the original minted version.

Moloch. God of discoordination. Enemy of Governator

We use this pink background as an element in PFP display to help denote the “bot” facet of platforms like Discord and Twitter.

Shadowy super banker; loves fiat and hates crypto. Definitely not Moloch.

The individual VOTE sticker asset

Higgins. Head minion of the Shadowy super banker.

Fonts

The Chippi project uses Rockwell font.

Rockwell is paid; Rokkitt font is a free alternative. 

We use Rokkitt for ancillary brand usage, but not necessarily as a primary heading/paragraph font.

Colors

Red #fe0000

Pink #ffb5fe

Purple #c884d0

Light Grey #d4d4d4

Dark Grey #7a7476

Navy Blue #2c3748

Dark Navy Blue #2a303a

Branding

We are still in a nascent stage of branding and hope to evolve it over time, but here are some early decisions we have made for branding.

Chippi

We use Chippi as our brand mascot and pfp for most things.

Governator Chippi

This is the original minted version.

Moloch. God of discoordination. Enemy of Governator

We use this pink background as an element in PFP display to help denote the “bot” facet of platforms like Discord and Twitter.

Shadowy super banker; loves fiat and hates crypto. Definitely not Moloch.

The individual VOTE sticker asset

Higgins. Head minion of the Shadowy super banker.

Fonts

The Chippi project uses Rockwell font.

Rockwell is paid; Rokkitt font is a free alternative. 

We use Rokkitt for ancillary brand usage, but not necessarily as a primary heading/paragraph font.

Colors

Red #fe0000

Pink #ffb5fe

Purple #c884d0

Light Grey #d4d4d4

Dark Grey #7a7476

Navy Blue #2c3748

Dark Navy Blue #2a303a