🚌

Product Market Readiness Workflow

Product Ideation

In the product ideation phase, it is crucial to involve the product team, marketing team, or anyone who contributes to the idea, regardless of the specific group involved. This collaborative process allows for diverse perspectives and insights to shape the product concept.

Product Concepting

During the product concepting stage, the initial ideas are refined and iterated upon to create a more well-defined product concept. Feedback from stakeholders and relevant teams is incorporated to ensure the concept aligns with the overall vision and objectives.

Concept Testing

The refined product concept is then tested by presenting it to different groups of people, ideally representing the target audience. This concept testing phase aims to validate the viability and appeal of the concept, gathering valuable insights to further iterate and improve.

Development and User Testing

Once the final concept is aligned upon, development work begins. The product is built, and user testing is conducted to ensure it delivers on the intended claims and is functional from a user perspective. This stage helps identify any usability issues or areas that require refinement.

MVP and Beta Testing

Upon completion, the Minimum Viable Product (MVP) is launched for beta testing. User feedback is collected, and thorough UX testing and interviews are conducted to gather insights for further refinement and enhancement of the product.

Refinement and Iteration

Based on the feedback collected during beta testing, the product undergoes further refinement to address any identified issues or enhance its features. This iterative process ensures the product evolves and improves based on user insights and needs.

Marketing Page Launch

All these steps occur before going live with the marketing page. Once the product has undergone the necessary refinement and user validation, it is ready to be officially launched and promoted through the marketing page, showcasing its value to the target audience.

Product Market Readiness Workflow

Product Ideation

In the product ideation phase, it is crucial to involve the product team, marketing team, or anyone who contributes to the idea, regardless of the specific group involved. This collaborative process allows for diverse perspectives and insights to shape the product concept.

Product Concepting

During the product concepting stage, the initial ideas are refined and iterated upon to create a more well-defined product concept. Feedback from stakeholders and relevant teams is incorporated to ensure the concept aligns with the overall vision and objectives.

Concept Testing

The refined product concept is then tested by presenting it to different groups of people, ideally representing the target audience. This concept testing phase aims to validate the viability and appeal of the concept, gathering valuable insights to further iterate and improve.

Development and User Testing

Once the final concept is aligned upon, development work begins. The product is built, and user testing is conducted to ensure it delivers on the intended claims and is functional from a user perspective. This stage helps identify any usability issues or areas that require refinement.

MVP and Beta Testing

Upon completion, the Minimum Viable Product (MVP) is launched for beta testing. User feedback is collected, and thorough UX testing and interviews are conducted to gather insights for further refinement and enhancement of the product.

Refinement and Iteration

Based on the feedback collected during beta testing, the product undergoes further refinement to address any identified issues or enhance its features. This iterative process ensures the product evolves and improves based on user insights and needs.

Marketing Page Launch

All these steps occur before going live with the marketing page. Once the product has undergone the necessary refinement and user validation, it is ready to be officially launched and promoted through the marketing page, showcasing its value to the target audience.