Zero-click Content
Give value upfront with “zero-click content” 🪤
Ever see a social media post that reels you in with a strong hook?
You dive into the post trying to get the finality you’re now craving.
Searching, searching, and… it doesn’t come.
You have to click to their website and parse a 5,000-word essay to get your answer.
This is the opposite of delighting. It’s annoying.
This is also the opposite of “zero-click content." Clicking is a requirement to get value.
Zero-click content gives you value without needing to leave an email or post. Clicking is an enhancement to the experience, not mandatory.
This insight is also zero-click content. You already got value. If you want to learn further, you can click to read the full article from Amanda, but you don't need to.
Being successful in 2022 requires building trust, affinity, and relationships. Zero-click content does that. Tricking people to go to your website does not.
And on top of that, nearly every algorithm prefers content that keeps people on the platform.
