Marketing Governance Monthly
Attendance
Date
Feb 3, 2023
Agenda
- Introduction
- documented clarity around roles and circles
- marketing circle, content,
- what is objective of sub-circle
- how establish purpose at every level
- Murmur
- place to record roles and circles
- role template
- compensation tied to role
- expiry/ term limits
- Growing marketing office
- marketing circle
- social circle
- strategy
- execution layer Twitter, LI, farcaster
- content circle
- editor
- Circle = specific responsibility
- Roles
- mutual consent
- raise hand, safe to try
- enthusiastic consent
- if its not a hell yeah, its a no
- Refine purpose
- Define structure
- Establish new roles
- Establish new subcircles
- Discuss circle-level agreements that govern how we work together or with other circles
- Moonrock Finance project
- Product awareness
- Ongoing marketing arm
- How do we onboard new Marketing Associates? What is the process for vetting?
- How do we fairly end role tenure? Term limits?
- Related: how do we maintain consistency between terms?
- Standard Operating Procedures
- Budgeting and compensation
- Requests from other Circles
Action Items
- sidd define roles in Murmur
- content circle charter
Meeting Transcript:
Action Items
- Ryan to document clarity around roles and circles in Murmur due at the end of the meeting.
- Ryan to discuss compensation and expiry for each role due soon.
- Ryan to discuss strategy for growing the marketing office due soon.
- Ryan to discuss roles within the content circle due soon.
- Ryan to own the social media strategy
- Ryan to come up with a perfect system for the Idm process due day away
- Ryan to create a short list of standard questions for job interviews
- Ryan to create a rubric for evaluating potential candidates for roles
- Hiro to create language for roles that is tough enough to work with but also makes it clear what qualifications are needed to be considered for the role
- Ryan to share a link for the role definition for the marketing circle lead
- Adrian, Anna, Hiro, Siddhearta, RTJ, and 0xMarcus to write their role charter for their position using the template in murmur
- 0xMarcus to rewrite the role definition for the Misdef circle and propose changes to the Biz Dev Circle Charter to the marketing group
- Hero and Siddhearta to put together a charter for the content circle due next week
- Marcus to revise and resurrect the business circle charter
- Ryan and Hiro to discuss the inverse of onboarding for breaking up with someone if things are not happening
- Everyone to get the charters and roles done when possible
Summary
- Roles should be filled with qualified individuals who are able to meet the criteria and expectations of the role.
- Roles should have an explicit compensation tied to the role and not the person, and should have an expiry date to ensure that roles do not become stale.
- The group discussed strategies for growing the marketing office in a smart way that leverages external skill sets.
- The group discussed the possibility of having a social media circle lead and individual roles for day-to-day execution.
- The team should use an Integrative Decision Making (IDM) approach to staffing the marketing office, which requires unanimous consent from all team members.
- When selecting a new team member, the team should use a combination of mutual consent and standard questions to evaluate potential candidates.
- The team should be clear about the qualifications and expertise required for each role, and should avoid self-nomination in order to ensure that the right people are chosen for the job.
- The team discussed the importance of self-defining roles and responsibilities in order to create a framework for self-management.
- The team discussed the possibility of taking on more regular marketing agency type work in order to fund the office and keep valuable contributors around.
- The team discussed the possibility of offering clients services to Web 3 projects and protocols, such as marketing and content creation.
- The team discussed the need for a humane process for dealing with roles that are not being serviced, such as having a conversation with the person about ways to improve and giving them a chance to correct their actions.
Decisions
- Document clarity around roles and circles in Murmur, including evaluation criteria and qualifications for each role.
- Ryan proposed that every role should have an explicit compensation that is tied to the role and not the person.
- Ryan proposed that roles should be reviewed every three months and that people should have the freedom to switch roles if they are not enjoying them.
- Ryan suggested that decisions about staffing roles should be made as a group using a consent-based model.
- Ryan proposed a group discussion to discuss the strategy for growing the marketing office in a way that leverages external skill sets and balances having external resources.
- Ryan proposed a discussion about the strategy for growing the marketing office, leveraging external skill sets, and balancing internal and external resources.
- Ryan proposed individual roles for the top level of the social media strategy, with one person owning the general strategy and others owning specific strategies for Twitter, LinkedIn, and Forecaster.
- Ryan proposed that the team move in the direction of having written down roles and responsibilities to create a more anti-fragile organization and Hiro agreed that this would be necessary for commitment and to reduce frictions.
- The team agreed to use a system of mutual consent when assigning roles in the marketing office, with the same process used for murmur agreements.
- The team agreed to use a mutual consent system for staffing the marketing office.
- Ryan and Hiro agreed to use a consent-based approach to decision making, where the bar is set at enthusiastic consent for a decision to move forward.
- Ryan and 0xMarcus agreed to create a short list of standard questions to ask potential candidates and then deliberate together to come up with a job interview.
- Ryan and Hiro agreed that there should be qualification rules in place.
- The team agreed to choose by mutual consent and use a rubric to evaluate candidates based on strategic prioritization and team player skills.
- Ryan agreed that people should be able to raise their hand for positions and actively nominate someone while also encouraging people to self-nominate.
- Ryan asked the other participants to write their role charters using the template in Murmur.
- Hiro and Ryan agreed that they will self-define the scope of their roles and Ryan will post a template for them to use.
- Ryan asked Hiro and Siddhearta to put together a charter for the content circle.
- Marcus was asked to revise and resurrect the charter for the business circle.
- Ryan and Siddhearta discussed the possibility of taking on more regular marketing agency type work and onboarding more people to do so.
- Ryan agreed that the moon rock project should be done slowly and that it should be treated as a normal project from a funding perspective.
- Siddhearta suggested that the project should be used to keep valuable contributors around by providing consistent work.
- Ryan proposed building systems to make the marketing projects repeatable and scalable.
- The team agreed to use a process similar to the one used for onboarding when deciding to break up with someone if they are not fulfilling their role, which includes a conversation element and requires unanimous consent.
- Ryan and Hiro agreed that there needs to be a more humane way of dealing with conflict and firing people.
- Marcus agreed that if someone does not meet the expectations of a role, it is necessary to give feedback and that they should take it if that is the case.
- Creating a system in which feedback is welcome and it became the norm to ask for feedback regularly.
- The team agreed to move forward with the project and to create charters and roles for the project.