Bounties Go To Market
Phase 0
Objective:
Engage our already engaged contacts and learn if our BOT/board solution is better than what they currently use; if not what features they need (e.g. escrow, filter/sort) to push them over the start line.
Playbook:
- Share a video demo of current capabilities and how it works plus sneak peek at the roadmap
- Post Video Survey
- What are you excited about compared to your current bounty solution?
- What isn't quite as good as what you currently do?
- Would you want to onboard immediately and replace your current approach? (Y/N)
- If 'No' — what features would you need in order to want to switch
- Multiple choice select multiple + other option
Customer Outreach Sequence:
- DEGEN Launch engaged list
- Twitter Announcement again w/ Media Guild
Assets Needed:
Script for demo video (bullet list of instructions and talking points)
Record video (zoom live 1-take then upload to loom for distribution) going for a gritty lo-fi Alpha Insider type feel not polished promotional vid
Engagement Survey (Google forms)
Social Media copy w/ link to the current survey; and follow up w/ respondents immediately w/ the video demo and subsequent survey (1,2, punch no delays)
- Copy should generate some FOMO — "get yo early access"
Funnel
- Interest Survey (Tally form)
- Send them Video Demo
- Engagement Survey (Tally form)
- ?? - we'll see what we learn