Marketing Strategy Meeting
Attendance
RA, sidd
Date
Jan 17, 2023
Agenda
- Introduction
- Structure for meetings
- Strategy meeting
- What we are doing, how make it better, better decisions independently, strategy for publishing, how do we decide what to prioritize, define those parameters,
- Everyone who owns project develop a strategy
- Each circle on top of projects under their umbrella
- Bring strategy to this circle, not brainstorm strategy for circle here
- Retrospectives for each circle
- what is going well, what needs to be done better, what experiments should we run, what are things we are not using, tools we need, referrals, promotion,
- SEO: frequently asked questions section
- best trick is high quality content on regular basis
- Objectives, OKR, purpose for marketing circle, budgeting,
- Content strategy
- Audience:
- web2 transition
- DAO startups
- What does success look like?
- newsletter:
- moonshot: 10k subs
- what would have to be true?
- advertise, bull market, guest writers,
- ask projects to share their product, their network
- guides, playbooks,
- who are our targets: non-profit, ImpactDAOs,
- DAO-in-a-box, W3DS, web3 founder accelerator, tokenomics,
- shaun: education
- proposal process
- internal stress test: quality
- announcement post: mirror, newsletter, socials,
- target sign-ups for 2-3 weeks
- Twitter spaces with DSide
- Marketing
- moonshot: Every web3 startup and big exec knows who BC is
- what would have to be true?
- recognized experts, backlinks from big players,
- PR
- Big Clients, successes
- Top 5 web3 firms
- establish and maintaining relationships
- who are those 50 people we send stuff to?
- how start relationship?
- buzzsumo
- in the room at conferences, panel of speakers
- DSide, chuck,
- moderating panels vs keynotes
- having a point of view
- Social strategy
- Sandeep proposal
- where does social role live? twitter/ LinkedIn under Social Circle? Content Circle?
- own circle, own strategies
- Twitter one pager
- Bizdev products/ offerings
- Develop proposal process for marketing experiments and projects
- Process tensions
- Twitter Spaces events
- how to make better? role to run, schedule, kickoff intros, sending one pager on best practices,
Project Review
- Client-facing projects
- Marketing Circle (RA)
- Brand: Brand is launched
- Website: sometime this year
- Social circle
- Linkedin: steadily growing follower and subscriber base, will keep continuously posting.
- Twitter: Posting daily, Views are inconsistent…Spaces seem to generate a lot of views, low engagement
- Twitter Spaces
- Bizdev circle:
- Bizdev circle is grouped in private DM, kicking off first wave, still in initiation mode
- Content circle:
- Newsletter: Shipping regular 2wk cadence next three planned
- Podcast: proposal DSide
- PR/Partnerships: collab bizdev?
- Internal projects
- Governance
- Strategy
Processing Tensions
Action Items
Twitter Spaces best practices (sidd)
At the end of the meeting, select all action items and click Turn into Page in > Marketing Action Items to add them to the tracker.