Growth Manager Workflow
Understand MMM Meeting Formats
Review the structure of the MMM Meetings to better understand how and when to contribute:
Team and Cross-Workstream Communication
Throughout a grant life cycle, you will coordinate with other MMM team members and across workstreams regarding objectives and key results (OKRs) and how they are performing in the context of website and blog engagement. It is important to communicate clear responsibility expectations. This will avoid coordination failures and redundancies.
Some frequent points of contact are:
- MMM Ops
- Marketing Director
- Front-end developer & project manager
- Data analyst for user behavior & analytics
More information about the members of MMM and their roles can be found here:
Improve Team Workflows
MMM workflows are cyclical and evolve with each grant round, allowing for continuous improvement and adaptation to changing needs and opportunities. Throughout the cycle, look for areas for potential improvement, including ways to coordinate better internally, as well as with other workstreams.
At the end of each cycle, schedule a time to meet with other MMM team members and brainstorm solutions to each area of improvement. Tools, such as Miro, can aid in the collaborative process. Once everyone has agreed upon which solutions to move forward with, update or add the documentation for the new process in the MMM Notion.
Grant Life Cycle
Grant Round Preparation
Grant rounds are cyclical and follow a life cycle of preparation, execution, summarizing, and improvement. Based on the improvements agreed upon at the end of the previous grant life cycle, expand upon and continue to identify OKRs for the upcoming round.
Every week, there is an MMM team sync. During this call, provide data-driven information about which initiatives you believe are worth pursuing and which are not. Collaborate with cross-functional teams and gather their feedback on the OKRs for the next life cycle.
Grant Round Execution
Throughout the grant life cycle, monitor and support the ongoing initiatives and campaigns. Some areas that require frequent attention are:
- Performance data and analytics
- Content quality such as flow, subject matter, tone of voice
- SEO optimization, backlinks, and organic traffic numbers
- A/B testing to improve user experience
- Inaccuracies such as duplicate content, H1s mistakes, and meta description mistakes
With this information well-documented, attend the MMM weekly discussions and DAO-wide weekly discussions. Present what you are working on, your progress, as well as any suggestions or ideas you have. Make sure to support your suggestions with behavioral data, performance metrics, and/or external market research (eg. Reforge).
Grant Round Summarizing
The last three weeks of each grant round coincide with the budgeting season. This is the time to start preparing for the retrospectives that occur at the end of the cycle.
Review the performance metrics of the grant life cycle (eg. website traffic, social media engagement, and email campaigns) and gather feedback about the grant round from the DAO as a whole, through discord and the forum. Review the OKRs you took responsibility for to see if they were executed successfully.
Summarize all findings in Notion. This will be used in the upcoming retrospectives to provide feedback to collaborators about their impact and update them about yours. It will also help you explain whether you believe it is best to continue building on the same OKRs or create new ones for upcoming season.
Grant Round Review
After the completion of a project or the grant life cycle, retrospective calls are held to discuss what has gone well, what could be improved, and any lessons learned during the process. You will receive notification of retrospectives via Google Calendar invitation.
Types of retrospectives:
- MMM retrospectives: Cover all activities through the grant round
- Product-related retrospectives: Cover product performance, user feedback, and support tickets
- DAO-wide retrospectives: Cover strengths and weaknesses in DAO-wide coordination and collaboration
During retrospectives, provide the data that was collected and summarized during the budgeting season, as well as suggestions for the next grant round. Afterward, reflect on the results and begin the preparation stage of the next life cycle.