Marketing Action Weekly
Attendance
sandeepdas, sidd, RA, 0xMarcus
Date
Jan 11, 2023
Agenda
- Introduction
- Structure for meetings
- Tactical meeting
- project, day to day oriented
- Process tensions
- Checklist items
- Identify these items as we go
- repetitive items
- Newsletter published
- LI: posted 3x this week
- Twitter: 5x this week
- Marketing squad:
- socials, strategy, governance, content, bizdev, project, brand, website
- Metrics
- Substack:
- subscribers: 118
- most recent views: 206
- LinkedIn:
- Followers: 418
- subscribers: 153
- views 112
- Followers: 2685
- bizdev funnel
- how many and at what stage of funnel
- output: tweets, case studies,
Projects
- Client-facing projects
- Marketing Circle (RA)
- Brand: Brand is launched
- Website: sometime this year
- Social circle
- Linkedin: steadily growing follower and subscriber base, will keep continuously posting.
- Twitter: Posting daily, Views are inconsistent…Spaces seem to generate a lot of views, low engagement
- Twitter Spaces
- Bizdev circle:
- Bizdev circle is grouped in private DM, kicking off first wave, still in initiation mode
- Content circle:
- Newsletter: Shipping regular 2wk cadence next three planned
- Podcast: proposal DSide
- PR/Partnerships: collab bizdev?
- Internal projects
- Governance
- Strategy
Agenda
- Content team structure and requests (sid)
- We need a process to manage ideas (proposals) - Marketing consent
- Things need to be given a budget in advance
- Can we develop a Designer role?
- Gomez
- Twitter Spaces
- Role/ custodian
- Develop strategy first
- Podcast (DSide)
- AV
- proposal: what need, roles, budget,
- Marketing circles
- Marketing circle
- sub circles
- content
- social
- bizdev
- How to manage inbound requests and set priorities
- Proposal process
- Metric Reporting/ Analysis
- future state: quarterly presentation at Associate’s meeting
- Twitter, Substack, LinkedIn
- insights, trends,
- useful for strategy meetings as well
- monthly metrics checklist?
- what is working, what can we change
- template: green, yellow, red
- Google data studio
- Establishing goals around social / content (OKRs)
- measurable outcome that do not expect to hit
- OKR newsletter 10k subs by year end
- moonshot but not impossible
- score based on how much achieve
- 6k subs 60%, good progress
- review regularly
- how metrics align with goals?
- based on spending, what is most valuable?
- experiment but also identify lost value
- Website
- Refresh sooner than later
- Should we host content on website
- where host? ghost?
- Goal: Robust marketing group where everyone aligned behind strategy
Action Items
Developing proposal process for content/ marketing (RA/sidd)
Define circle structure at governance meeting (marketing squad)
Talk to Gomez about Design (RA)
Podcast proposal from DSide (RA)
Proposal for Metric Reporting (sandeep)
Research OKRs (RA)