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Avenue Briefing Document

Avenue Briefing Document

Ā 
ā˜‘ļø
-- PRE-CALL CHECKLIST ---
General Discovery
Researched by: Yusuf
About the event
  • Project: Avenue
  • Guests: Nelson Jordan
  • Topic: Conquering the three Cā€™s (Context, Coordination, Collaboration)
  • Event schedule: 08/23
  • NOT FINANCIAL ADVICE
About our guest speaker
  • Include guest name(s); try to include name pronunciation.
  • Pronounced as Nel-sen Jor-dan
  • Write a short bio about the guest(s) including their role at the project they are speaking about.
    • Oct 2021 - Current (11 Months) : Co-founder of Avenue, Leadership Team at DAOmasters (A DAO that has reviewed and has loom walkthrough videos for over 40 best DAO tools such as Clarity, Snapshot, Wonderverse, and more)
    • April 2021 - Sep 2021: (6 months) Previously Head of Marketing at Obodo (A platform that helps hire product designers)
    • Jan 2019 - April 2021 (2y 4 months): Freelance Content Strategist & Creator (https://nelson-jordan.com/) - Nelson wrote marketing blogs for B2B SaaS companies. Before becoming a writer in the B2B marketing space, Nelson worked in the B2B digital marketing space for more than 10 years.
    • 2014- 2018 - Marketing role at WPR Agency and made Marketing manager in 2016
    • Started off his career as a recruitment consultant and then shifted toward marketing
      • Crypto Journey
    • Nelson has been personally involved in crypto since 2016-2017 through investing.
    • Kept away from getting more involved as it seemed to be too technical
    • Found out about DAOs in the summer of 2021
    • Started to get professionally involved in web3 in late 2021
    • First DAO contribution was at DAOmasters where he wrote reviews on Tools, DAOs
    • Sep-Oct 21, Nelson was in a DAO called Crypto Society and the founder (Fernando) of Closer had posted about hiring a Head of Community for Closer in the DAO and that is how Nelson got involved at Closer AKA Avenue
About the project
  • What is the general positioning of the project? i.e. DeFi, NFTs, DAOs, governance.
    • Avenue.place (previously named as ā€œCloserā€, changed on May 2022, ā€œAvenueā€ because it better reflected what they were trying to do) is positioned around DAOs, DAO Tooling, helping DAO contributors work efficiently, new joiners getting familiar with DAO and to start contributing. Focused on DAOs that need outcome-based communication.
  • What is the value proposition of the project? How does it clearly differentiate itself from others in the web3 space?
    • Avenue is a communications and collaboration platform that helps DAOs grow healthy and productive communities. Itā€™s where contributors go to find new communities, friends and opportunities. Where they showcase their experience, skills and passions. Where they do their best work, with the most relevant and important information, without the noise created by other communications platforms. Itā€™s their gateway to web3
  • How does it benefit it community members and general web3 communities at large? How does it improve the web3 ecosystem?
    • Avenue is a platform that surfaces Discordā€™s core context on projects, ways to contribute, and contributor engagement so that DAOs and teams can focus on doing their best work.
    • Discord serves as the mainstream platform for DAO organization and communication. While itā€™s good for broadcasting, itā€™s not designed for collaboration, which is the core goal of many outcome-based DAOs. As more DAOs form and scale up, it becomes harder to understand whatā€™s going on and how to contribute.
    • Most high-impact contributors and members are part of multiple DAOs, often sifting through every server to stay updated and decide on whatā€™s the best thing to work on.
    • Avenueā€™s goal is to help high performing teams collaborate more effectively by:
      • Reducing server noise
      • Surfacing ongoing projects that best match contributors interests
      • Empowering teams to spin up new projects
  • Is it bridging blockchains, protocols, tools, communities, etc.?
    • One of Avenueā€™s products is built on Discord. It is a bot that collects info from channels and relays it to Avenueā€™s spaces.
    • In a Bounty Hunter podcast, Nelson mentioned that he was looking into the Orca Protocol. I believe Avenue is looking to utilize the Orca Protocol.
  • Does it bring a unique vision or approach to solve challenges in web3?
    • Avenue is trying to be a platform where DAO contributors can quickly get familiar with DAOs and its working groups and start contributing
  • Generally, how does the product work?
    • Avenue is currently chain agnostic but will eventually prioritize Ethereum.
    • One of their products is built on top of Discord. It is a discord bot that admins can add to their servers which creates a link that contributors go to. The link leads to ā€œSpacesā€. Spaces is a visual way for contributors to access all of the necessary info that gets lost in discord channels and servers.
      • Avenueā€™s tool called Spaces allow DAOs to easily show
        • Why they exist
        • What they do
        • Who does it
        • How to contribute.
    • Avenue allows DAOs to create a profile page directly from Discord. Avenueā€™s customized newsfeed (called Plaza) means you can follow different areas across all DAOs on the platform in one space, vastly reducing notifications and irrelevant messages, and allowing contributors to focus on contributing instead of sorting and shuffling through discord channels, servers.
    • Avenue built a Discord bot to gather server channel content and members. Currently, server admins can create DAO profile pages, select channels (e.g. #announcements) to surface, create spaces , and list active contributors. Admins can then publish the page as the DAOā€™s landing site for members and non-members to view.
    • Each DAO page consists of relevant channels and active contributors so that members can gain necessary context without needing to go to Discord. Avenue also developed a spaces feature, which are topic groups linked to Discord channels. Members can follow the spaces they care about, which would populate on a custom feed page called Plaza.
    • When members go to Plaza, they can see a collection of spaces they follow from all their DAOs, which acts as a high-level summary to get context/updates quickly.
    • It pulls messages directly from a DAO's Discord server so members can catch up on relevant messages in one place.
    • Token economy - TBD
  • Steps for a user to get started
    • Make your way into the Avenue discord channel from the website
    • visit account-verification and type !avenue.
    • Youā€™ll receive instructions to follow via a DM from our Avenue bot.
    • For security purposes, please check that the DM is from @Avenue and that the link directs you to https://app.avenue.place/.
    • Once youā€™ve confirmed that the message comes from us, please click the link and then the login button.
    • Click on the logos on the left-hand side of your screen to view the DAOs that have added our bot that you are also a member of on Discord.
    • Follow the Spaces you care about and check new messages using your Plaza, a customized newsfeed that aggregates all your Discord messages into one place.
  • Roadmap/future applications
    • Founded in Sep 2021, Avenue was previously known as Closer. It was changed to Avenue as it better represents what they are trying to build. (Changed in May 2022)
    • Avenue has opened a private Beta waitlist for beta testers
    • Avenue is trying to branch out into a Service DAO
    • Experimenting with a product - Avenewts - The Avenewts is an experiment in decentralized marketing. What does that mean? It's a place where talented creatives, writers, marketers and technologists come together to create content for the DAO and web3 community, bankrolled by Avenue.
    • Additional Functionality to be rolled out -
      • Ability for members (not just admins) to create spaces
      • Ability for anyone to spin up a team and start projects
      • Easily identify core team and contributors of a space
    • Avenue discord has 292 Members as on 17th Aug 2022.
    • Avenue is raising pre-seed funding. The round size and investors are undisclosed
About the ecosystem
  • Find one or two things the speaker has shared in the past about the future growth, impact of web3?
    • Discord was not meant for DAOs, it was originally meant for gaming communities. Most of the work that gets done using discord was not because of discord but despite of it.
    • Nelson talked about Orca Protocol and mentioned that he is going deep into it.
    • Nelson mentioned how the pseudonymous economy is growing and is will be significant in the time to come.
  • How will their project(s) contribute to the evolution and adoption of web3?
    • Avenue will make it easier for contributors to contribute at DAOs by providing a clearer look into what the DAO is doing, who is doing what and how one can contribute.
  • What are some web3 projects/tools that the project integrates to create a more robust ecosystem?
    • Nelson mentioned in the Bounty Hunter Podcast that he was looking into the Orca Protocol.
      • Orca Protocol is an extensible and modular DAO implementation, built around small working groups called pods. Each pod has a Gnosis Safe multi-sig wallet, which is controlled by the pod members through a proposal-approval mechanism. Pods use a lightweight approval mechanism to vote on and execute transactions. The UI is focused on pod member management and the display of pod composability.
Anything else?
Resources
References
  • Discord Name - Nelson from Avenue#4816
Sources
Ā 
notion image
notion image
Ā 
šŸŒ™
ā€”-OUTROā€”-
Ā 
BanklessDAO
BanklessDAO
/
Operations Department
Operations Department
/
šŸ“–
Notion Administration
/
Top-Level BanklessDAO Notion Pages
Top-Level BanklessDAO Notion Pages
/
šŸš§
Projects
/
Crypto Sapiens podcast
Crypto Sapiens podcast
/
šŸ§ 
Crypto Sapiens Podcast
/
šŸ§ 
Pre-production
/
šŸ”Ž
Briefing Doc Archive
/
Avenue Briefing Document

Avenue Briefing Document

Ā 
ā˜‘ļø
-- PRE-CALL CHECKLIST ---
General Discovery
Researched by: Yusuf
About the event
  • Project: Avenue
  • Guests: Nelson Jordan
  • Topic: Conquering the three Cā€™s (Context, Coordination, Collaboration)
  • Event schedule: 08/23
  • NOT FINANCIAL ADVICE
About our guest speaker
  • Include guest name(s); try to include name pronunciation.
  • Pronounced as Nel-sen Jor-dan
  • Write a short bio about the guest(s) including their role at the project they are speaking about.
    • Oct 2021 - Current (11 Months) : Co-founder of Avenue, Leadership Team at DAOmasters (A DAO that has reviewed and has loom walkthrough videos for over 40 best DAO tools such as Clarity, Snapshot, Wonderverse, and more)
    • April 2021 - Sep 2021: (6 months) Previously Head of Marketing at Obodo (A platform that helps hire product designers)
    • Jan 2019 - April 2021 (2y 4 months): Freelance Content Strategist & Creator (https://nelson-jordan.com/) - Nelson wrote marketing blogs for B2B SaaS companies. Before becoming a writer in the B2B marketing space, Nelson worked in the B2B digital marketing space for more than 10 years.
    • 2014- 2018 - Marketing role at WPR Agency and made Marketing manager in 2016
    • Started off his career as a recruitment consultant and then shifted toward marketing
      • Crypto Journey
    • Nelson has been personally involved in crypto since 2016-2017 through investing.
    • Kept away from getting more involved as it seemed to be too technical
    • Found out about DAOs in the summer of 2021
    • Started to get professionally involved in web3 in late 2021
    • First DAO contribution was at DAOmasters where he wrote reviews on Tools, DAOs
    • Sep-Oct 21, Nelson was in a DAO called Crypto Society and the founder (Fernando) of Closer had posted about hiring a Head of Community for Closer in the DAO and that is how Nelson got involved at Closer AKA Avenue
About the project
  • What is the general positioning of the project? i.e. DeFi, NFTs, DAOs, governance.
    • Avenue.place (previously named as ā€œCloserā€, changed on May 2022, ā€œAvenueā€ because it better reflected what they were trying to do) is positioned around DAOs, DAO Tooling, helping DAO contributors work efficiently, new joiners getting familiar with DAO and to start contributing. Focused on DAOs that need outcome-based communication.
  • What is the value proposition of the project? How does it clearly differentiate itself from others in the web3 space?
    • Avenue is a communications and collaboration platform that helps DAOs grow healthy and productive communities. Itā€™s where contributors go to find new communities, friends and opportunities. Where they showcase their experience, skills and passions. Where they do their best work, with the most relevant and important information, without the noise created by other communications platforms. Itā€™s their gateway to web3
  • How does it benefit it community members and general web3 communities at large? How does it improve the web3 ecosystem?
    • Avenue is a platform that surfaces Discordā€™s core context on projects, ways to contribute, and contributor engagement so that DAOs and teams can focus on doing their best work.
    • Discord serves as the mainstream platform for DAO organization and communication. While itā€™s good for broadcasting, itā€™s not designed for collaboration, which is the core goal of many outcome-based DAOs. As more DAOs form and scale up, it becomes harder to understand whatā€™s going on and how to contribute.
    • Most high-impact contributors and members are part of multiple DAOs, often sifting through every server to stay updated and decide on whatā€™s the best thing to work on.
    • Avenueā€™s goal is to help high performing teams collaborate more effectively by:
      • Reducing server noise
      • Surfacing ongoing projects that best match contributors interests
      • Empowering teams to spin up new projects
  • Is it bridging blockchains, protocols, tools, communities, etc.?
    • One of Avenueā€™s products is built on Discord. It is a bot that collects info from channels and relays it to Avenueā€™s spaces.
    • In a Bounty Hunter podcast, Nelson mentioned that he was looking into the Orca Protocol. I believe Avenue is looking to utilize the Orca Protocol.
  • Does it bring a unique vision or approach to solve challenges in web3?
    • Avenue is trying to be a platform where DAO contributors can quickly get familiar with DAOs and its working groups and start contributing
  • Generally, how does the product work?
    • Avenue is currently chain agnostic but will eventually prioritize Ethereum.
    • One of their products is built on top of Discord. It is a discord bot that admins can add to their servers which creates a link that contributors go to. The link leads to ā€œSpacesā€. Spaces is a visual way for contributors to access all of the necessary info that gets lost in discord channels and servers.
      • Avenueā€™s tool called Spaces allow DAOs to easily show
        • Why they exist
        • What they do
        • Who does it
        • How to contribute.
    • Avenue allows DAOs to create a profile page directly from Discord. Avenueā€™s customized newsfeed (called Plaza) means you can follow different areas across all DAOs on the platform in one space, vastly reducing notifications and irrelevant messages, and allowing contributors to focus on contributing instead of sorting and shuffling through discord channels, servers.
    • Avenue built a Discord bot to gather server channel content and members. Currently, server admins can create DAO profile pages, select channels (e.g. #announcements) to surface, create spaces , and list active contributors. Admins can then publish the page as the DAOā€™s landing site for members and non-members to view.
    • Each DAO page consists of relevant channels and active contributors so that members can gain necessary context without needing to go to Discord. Avenue also developed a spaces feature, which are topic groups linked to Discord channels. Members can follow the spaces they care about, which would populate on a custom feed page called Plaza.
    • When members go to Plaza, they can see a collection of spaces they follow from all their DAOs, which acts as a high-level summary to get context/updates quickly.
    • It pulls messages directly from a DAO's Discord server so members can catch up on relevant messages in one place.
    • Token economy - TBD
  • Steps for a user to get started
    • Make your way into the Avenue discord channel from the website
    • visit account-verification and type !avenue.
    • Youā€™ll receive instructions to follow via a DM from our Avenue bot.
    • For security purposes, please check that the DM is from @Avenue and that the link directs you to https://app.avenue.place/.
    • Once youā€™ve confirmed that the message comes from us, please click the link and then the login button.
    • Click on the logos on the left-hand side of your screen to view the DAOs that have added our bot that you are also a member of on Discord.
    • Follow the Spaces you care about and check new messages using your Plaza, a customized newsfeed that aggregates all your Discord messages into one place.
  • Roadmap/future applications
    • Founded in Sep 2021, Avenue was previously known as Closer. It was changed to Avenue as it better represents what they are trying to build. (Changed in May 2022)
    • Avenue has opened a private Beta waitlist for beta testers
    • Avenue is trying to branch out into a Service DAO
    • Experimenting with a product - Avenewts - The Avenewts is an experiment in decentralized marketing. What does that mean? It's a place where talented creatives, writers, marketers and technologists come together to create content for the DAO and web3 community, bankrolled by Avenue.
    • Additional Functionality to be rolled out -
      • Ability for members (not just admins) to create spaces
      • Ability for anyone to spin up a team and start projects
      • Easily identify core team and contributors of a space
    • Avenue discord has 292 Members as on 17th Aug 2022.
    • Avenue is raising pre-seed funding. The round size and investors are undisclosed
About the ecosystem
  • Find one or two things the speaker has shared in the past about the future growth, impact of web3?
    • Discord was not meant for DAOs, it was originally meant for gaming communities. Most of the work that gets done using discord was not because of discord but despite of it.
    • Nelson talked about Orca Protocol and mentioned that he is going deep into it.
    • Nelson mentioned how the pseudonymous economy is growing and is will be significant in the time to come.
  • How will their project(s) contribute to the evolution and adoption of web3?
    • Avenue will make it easier for contributors to contribute at DAOs by providing a clearer look into what the DAO is doing, who is doing what and how one can contribute.
  • What are some web3 projects/tools that the project integrates to create a more robust ecosystem?
    • Nelson mentioned in the Bounty Hunter Podcast that he was looking into the Orca Protocol.
      • Orca Protocol is an extensible and modular DAO implementation, built around small working groups called pods. Each pod has a Gnosis Safe multi-sig wallet, which is controlled by the pod members through a proposal-approval mechanism. Pods use a lightweight approval mechanism to vote on and execute transactions. The UI is focused on pod member management and the display of pod composability.
Anything else?
Resources
References
  • Discord Name - Nelson from Avenue#4816
Sources
Ā 
notion image
notion image
Ā 
šŸŒ™
ā€”-OUTROā€”-
Ā