Marketing Action Weekly
Attendance
RA, siddhearta, anna,
Date
Jan 18, 2023
Agenda
- Check-in (30 seconds per person)
- Review of Meeting Structure
- Checklist items
- Newsletter published
- LI: posted 3x this week
- Twitter: 5x this week
- Any new checklist items?
- Metrics
- Substack:
- subscribers: 129 (+11)
- most recent views: 248
- LinkedIn:
- Followers: 424
- subscribers:
- views:
- Followers: 2,688
- bizdev funnel
- how many and at what stage of funnel
- Appt scheduled: 3
- Qualified: 2
- Presentation: 3
- Decision: 3
- Closed won: 4
- Closed lost: 1
- Any other metrics we’d like to track?
- Any metrics we’d like to stop tracking for the purpose of this meeting?
Project Review
Format - Facilitator asks “Any updates?” and the project owner responds either with updates or “no updates.” Anything requiring discussion can be added as an agenda item.
- Newsletter
- header images
- Twitter: continue to experiment
- Linkedin: none
- Podcast
- DSide develop proposal with RA
- https://discord.com/channels/934982074987847690/1065115718980481144/1065115750873956413
- Make guests the expert, give them exposure to web3 audience
- Marketing Circle Admin
- Action meeting: to address tensions and status check
- Strategy meeting: retrospetive for projects
- establish way make decisions, how make decisions as group
- Governance meeting: focus on solutions/ roles/ circles/ agreements to address problems
- systems level
- PR
- emergent project, goal to be expert who is contacted for news articles
- also promote successful projects/ partnerships
- need experienced person to lead this
- exploring tools for content (buzzsumo) to identify people we want to connect with
- Guest writer in magazines
- mass press release to different companies
- Website: none
- Measurement: sandeep proposal
Action Item Review
Quick review of open action items to make sure nothing is blocking them.
Processing Tensions
Add anything you’d like to discuss or get advice on here. Anything that relates to your ability to do your job as well as humanly possible is fair game here.
- Strategy for increasing LinkedIn followers
- Let’s discuss with Sandeep async and at the next strat meeting
- Role descriptions
- Twitter, LinkedIn,
- authorities, decision rights, budget, qualifications,
- Need to establish PR role, website,
- Case studies/ partnerships
- need SOP for partner details
- Whitepaper/ playbook
- NFT marketing playbook
- community building, governance, progressive decentralization,
- email gate
- web3 deck
Action Items
Record any action items that come out of the meeting.
At the end of the meeting, select all action items and click Turn into Page in > Marketing Action Items to add them to the tracker.