P1 - Branding Project
Initial thoughts Tony:
Discussions around branding for banklessCN, initial thoughts:
- The scope should cover at least cover pfp/ logo, banner, 1 x AMA announcement templates, 1 x publication templates
- Usage should be fit for purpose for the next 6month
- Ideally the artist will present the idea behind design and alignment with CN community and bDAO
- the branding protection procedure. i.e. CSMAA.
Please write your discord name below if interested:
What Branding Is About
The idea is to create recognition and awareness around banklssCN, a Chinese media node project governance by its members to promote the Bankless movement accelerating mass adoption for open finance.
Currently, BanklssCN uses a simple logo that consists of bDAO logo and text “Chinese Channel” in Chinese, which was sufficient for season 2. For Season 3, we’ve adopted a more sophisticated structure and rallied more active contributors in our channel, now it’s time to review and refresh our operation and build foundations for years to come. One area we should improve to stand out from others is marketing and branding.
- Create a Chinese character logo that can reflect BanklessCN vision (1.5 H) 制作多个logo并配200字说明文字，在频道内进行投票—（中文为主，中英双语）
- Prepare a series of marking slides used in diff. situations (1.5 H) 制作多种市场场景下（>3）使用的ppt，用于推销我们的各种业务—（英文为主，中英双语）
- Extend the detail of CSMAA to reach the branding protection (1.5 H) 集合多位社交账号同学，完善CSMAA新一个版本的撰写发布—（中英双语）
- Write 2 articles about the branding and guide newcomers to align with CN branding (1.5H) 根据前面3条内容撰写新手上路的宣传内容2篇（中文）
针对上1，可考虑以下文字。（by Pavel 2.12）
BanklessDAO社区于2021年5月4日正式启动，背靠Bankless媒体平台，旨在推进真正的Banklss金融系统的大规模应用和社会共识，这其中包括了比特币，以太坊和DeFi的应用和传播。
BanklessDAO CN起始于BanklessDAO的IMN（Intenational Media Node）项目，最初的工作是翻译BanklessDAO的周刊并建立分发节点，分发中文形式的内容并初步建立影响力，因此BanklessDAO CN同时也是Translator Guild的Chinese分支。
目前，BanklessDAO CN可以提供加密领域的中文专业本地化服务，包括中英互译，社区运营等，商务合作可联系文末推特链接。
未来，BanklessDAO CN的目标是成为BanklessDAO的SubDAO，成为拥有原创内容、项目研究、商务拓展等全面功能的DAO形式媒体平台。
本专题的创立正是向着上述目标推进发展的坚实一步，做而论DAO，我们通过做文章、做媒体来体验DAO、研究DAO以及分享DAO之一切。bDAO CN尚在襁褓，期待你的加入和贡献，邀请你来与我们一起学习，一起成长！
Why Branding Matters
Branding is arguably an under-valued asset to any organization, individual and collectives. A successful branding strategy more often than not, reveals a checklist of why successful companies are successful, refer below for more detail.
Additionally, branding should answer the following questions as well
- Does the brand relate to my target audience? Will they instantly "get it" without too much thought?
- Does the brand share the uniqueness of what I am offering and why it's important?
- Does the brand reflect the promise made to my target audience and hold value for my internal audience?
- Does the brand reflect the values that I want to represent to my customers?
What should Branding for BankelssCN look like
- Target Audience should instantly recognize who we are, a Chinese media node with close tie to bDAO. We may consider aligning with bDAO design palette and crate something that is easily recognizable to our community.
Design Resources & Styleguide
CN Node Logo
- In additional to fulfilling our function as CN media node, how do we convey the message that we are also home to CN speaking community and whether they are contributing to a bDAO guild or project, they can also find comfort and support in our channel. We also want to act as a springboard to recruit and deploy CN talent to broader bDAO activities, and we should be their first stop.
What are the deliveries
We should deliver the following as minimum:
- Visual aid - profile pic, banner, couple templates for our activities e.g. AMA, publishing
- A brochure/ pitch deck in EN/CN (mainly for BD use) detailing our mission statement, what we do, our capacity statement incl. active contributor skills, and what we can offer as service.
- CSMAA procedure details - extend the CSMAA to explain what should do to help branding protection.
- Articles - one is decscribe CN branding (EN/CN), another is for newcomers.
At least 2 choices of each should be presented and voting is required to adopt the winning design.
Schedule of Submission
- submission acceptance: xx - xx
- review time: xx - xx
- final announcement: xx - xx
Timeline view
Submission Timeline
Project Team (up to 4 ppl)
Project lead to coordinate within the team and keep track of progress, ensure delivery on time.
Candidate: Ts_words, JohnChen, or anyone who’s interested
Content writer(s) to populate the content for brochure and pitch deck
Artist(s) to produce:
1) Concept design for comments
2) Final draft for voting and final feedback
3) Final design covering final feedback
Compensation
To be confirmed and agreed with individual talant. Initially estimated: 5k-8k BANK.