Launchpad Research
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Overview of competitors
- Who are they?
- How much do they charge?
- How many IDOS per month?
- What is the average launch raise?
- Different ecosystems (Mainnet, L2s)
- Partnerships?
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Table
Launchpads
Name
fee rate
total raise (mm)
Date
avg raise (mm)
avg idos per month
chain
website
total idos
allocation mechanism
2 rounds: 1 round - lottery, guaranteed allocation based on staked tier, 2 round - unsold token sale for premium stakers
1. Estimated revenue
- Number of deals per month
- Revenue estimate
- % raise charged
- Due diligence fee - fixed
- Marketing (optional)
- Cost estimate
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2. Milestones
- Launchpad
- Mainnet
- L2s
- Optimism
- Arbitrum
- Education program
- Marketing team
- Accredited access
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3. Dev Requirements
- Fork code
- Front end build
- IDO listings
- Project page
- Wallet analytics
- Website hosting
- Email workspace
- Safeties
- bot protection
- rug protection
- delay sale distribution until a set period after the ido
- drop protection refund
- ido delay sell
- vesting period
- slash stake if selling tokens
- service of market makers
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4. IDO terms and conditions:
- Terms of participation
1.1 Marketing support of IDO
- The project must provide marketing support for the ongoing IDO.
- The recommended advertising budget for promotion should be at least 10% of the planned amount of fees for the IDO. For smaller marketing budget amounts, the amount of allocation or their total amount in the IDO may be reduced.
- LaunchPad can provide IDO marketing support as an additional service. Please contact a representative for details.
1.2 Other terms and conditions
- the project may not conduct an IDO on LaunchPad following a listing on any of the exchanges.
- Listing on an exchange shall be no later than 7 calendar days after the IDO. The timing of the listing on an exchange must be agreed upon prior to the IDO.
- projects with tokens issued on Binance Smart Chain (BEP20) can participate in the IDO on LaunchPad
- Launch Process:
2.1 Filling out the IDO form
2.2 Agreement on IDO terms and conditions
2.2.1 Special package - $23 500 base fee + $50k of tokens (vesting 3 days)
Services include:
- Listing and conducting IDO on the launchpad website
- Announcements about the planned IDO in Telegram and Twitter
- Creation of smart contracts with freezing and vesting (if necessary) for IDO participants
- AMA with launchpads community
- 7 days PR from 10 x Twitterâs shillers
All additional services must be indicated separately and will have own price.
2.2.2 SMM services â$5000 monthly
Services include:
- Discord (creating and setting up a server + posting to the community)
- Telegram (Content generation and content publishing )
- Instagram (publishing posts and maintaining an account)
- Twitter (Posting and maintaining an account)
- Youtube (Publishing and staging those tasks on a video for a product)
Service not include:
- Community manager(s)* Project provide own community managers or launchpad can find such employees can. Standard price for 1 community manager from $750 to 1000$ monthly for the EN audience (who worked with crypto).
2.3 Payment for participation
When all terms and conditions are agreed upon, the project makes the IDO participation payment: the base fee + allocation in project tokens ( after token deployed to the main network).
2.4 IDO setup
The deadline to prepare the IDO for launch is 5 working days after receiving the payment in full.
After all the work is done, the project card is published on launchpad website. Countdown timer to the start of registration in IDO is activated.
2.5 Start of advertising
Placing a project on the site is a signal to start an advertising campaign. It is recommended to start actively attracting traffic at least 3 days before the opening of registration at IDO.
2.6 Signing up for IDO
Members register to IDO on the project page. When registering, they agree to the rules of participation and make an advance payment in the size of the allocation amount.
2.7 Transferring tokens for payments to participants
A representative of the project should transfer the tokens in the volume corresponding to the full amount of all allocations, 5 (five) days before the launch of the IDO. In this case, if not all of the allocations are redeemed, the unredeemed tokens will be returned along with the transfer of the collected funds to the IDO.
2.8 Carrying out the draw
During the drawing process, the smart contract determines the winners and places them on the White List. Users receive the redeemed tokens according to the vesting plan.
2.9 Payment of funds raised on IDO
Funds are transferred to the project wallet within 7 calendar days, after the IDO.
- Penalties
3.1 Failure to list project tokens on an exchange in a timely manner
If the launchpad team discovers during the IDO process that a project token is already being traded on an exchange, or if the token is not listed on an exchange by the previously agreed deadline, the IDO service will automatically cease. Funds paid for the IDO are not returned to the project, neither are the funds that have been collected on the IDO.
3.2 Untimely transfer of tokens, after the registration of participants in IDO
If a team member fails to deposit all of the tokens they have purchased to the IDO contract 5 (five) days before the IDO date, this is grounds for terminating the IDO. Funds paid for the IDO are not returned to the project, neither are the funds that have been collected at the IDO.
3.3 Low marketing activities before and in moment IDO
Launchpad can cancel the IDO without a refund of funds and tokens if the project does not do marketing activities, as described above i.1.1 (10% of the total amount of allocations)
- Term and Termination.
The term of this Agreement shall continue until the end of the IDO and after the fulfillment of all the points specified in clause 2.2. and on Schedule A. If the project decides to terminate the agreement, it undertakes to pay a remuneration of 0,5 BTC to Launchpad.
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5. Qualification and License Requirements
For operating an IDO launchpad, the licensing and qualification requirements can vary significantly based on the jurisdiction and the specific functions of the launchpad. Since this involves the sale of digital assets to the public, several regulatory considerations come into play:
1. Securities Regulations
If the tokens issued through the IDO are considered securities by regulatory authorities, the launchpad must comply with the relevant securities laws. This could involve:
- Registration as a securities exchange or obtaining a license to operate as an Alternative Trading System (ATS) if in the U.S., under the regulation of the Securities and Exchange Commission (SEC) and possibly the Financial Industry Regulatory Authority (FINRA).
- Compliance with the securities laws in each jurisdiction where the tokens are offered, which could require registration or exemption filings.
2. Anti-Money Laundering (AML) and Know Your Customer (KYC) Compliance
Most jurisdictions require financial service providers, including those operating in the crypto space, to implement AML and KYC procedures to prevent money laundering and terrorist financing. This can involve:
- Registering with a financial regulator as a money services business (MSB) or similar entity.
- Implementing AML and KYC procedures, including customer identity verification, transaction monitoring, and reporting suspicious activities.
3. Payment Services Regulations
If the IDO launchpad facilitates the transfer of funds, it might fall under payment services regulations, requiring licensing as a payment processor or a similar entity.
4. Data Protection and Privacy Laws
Compliance with data protection and privacy laws, such as the General Data Protection Regulation (GDPR) in the EU or similar regulations in other jurisdictions, is crucial, especially if you collect personal information during the KYC process.
5. Smart Contract and Technology Standards
While not necessarily a legal requirement, adherence to industry standards for smart contract development and security auditing can be crucial for operational integrity and user trust. Certifications or qualifications in blockchain technology and smart contract development might be beneficial.
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Country-Specific Regulations
The legal landscape for IDOs and crypto assets varies widely by country. For example:
- In the United States, the SEC has taken a keen interest in digital asset securities, emphasizing the need for platforms offering such assets to comply with federal securities laws.
- In the European Union, the upcoming Markets in Crypto-Assets (MiCA) regulation will provide a comprehensive framework for crypto-assets, potentially affecting IDO launchpads operating within the EU.