MMM Social Media Lead Workflow
Understand MMM Meeting Formats
Review the structure of the MMM Meetings to better understand how and when to contribute:
Participate in coordination calls
A large part of your job is participating in coordination calls. Discover more about these calls here:
MMM Social Media Lead Coordination Calls
Transcribing meetings can be useful for referencing what was discussed, especially if there's uncertainty about the tasks resulting from the meeting. OtterAI is a good option for transcription.
Know your points of contact
Know who you will be interacting with on a day-to-day basis, what they are responsible for, and how to contact them in relation to specific project needs.
Some frequent points of contact are:
- Content Team
- Design Team
- Brand and Marketing Strategist
- Marketing Director
More information about the members of MMM and their roles can be found here:
Co-Manage Grant Round Communications
Collaborate with Content Ops to manage communications for the grant round. This will include:
- Working together on the content calendar
- Reviewing successful past initiatives
- Use ClickUp to schedule and track tasks together
- Conduct weekly or daily standup meetings to cover action items and distribute tasks among team members.
Consult with PGF about Messaging
Consult with the Public Goods Funding (PGF) team, who possess valuable insights about different grantees and how to remain credibly neutral when promoting them. They will advise on the messaging for communications.
Manage Twitter Spaces
Prepare, promote, and execute Twitter Spaces following the workflow detailed here:
There are three primary types of Twitter Space you will need to coordinate. These include:
- Community Call Twitter Spaces: These calls happen weekly and will require your recurring support. They primarily target DAO contributors, serving as a platform for community members to receive updates and hang out with one another. They are usually more exploratory in nature.
- Partner Twitter Spaces: Cross-promotional twitter spaces with co-hosts from partnering organizations. They usually have a structured format with specific objectives.
- PGF Grant Round Twitter Spaces: Host Twitter Spaces sessions in collaboration with the PGF lead during the grants round, ideally on a daily or alternate-day basis, to engage the community and provide updates.
Social Media Management for Products
Given the complexity of products and grant rounds, which involve multiple moving parts, it is crucial to ensure clear and accurate communication with the audience.
Depending on the product, you will have different aims. These include:
- Program/Donor Marketing: To generate excitement for the current grants round, encouraging potential grantees to apply, promoting donations, and nurturing the community.
- Grant Stack and Allo: To activate and familiarize community members with new products
Additionally, for all social media management, you will need to make sure you are using the appropriate language, adapting to changes, providing updates, clearing up any prior content that is now misinformation, and troubleshooting issues related to external factors like high gas fees or technical difficulties.
Social Media Management for Schelling Point
Manage the social media coverage of Schelling Point, alongside the Schelling Point Coordinator, the Brand Manager and Content Ops using the following workflow:
IRL Event Social Media Management
Light Community Management Work
This process does not have a designated role and may be moved in the future.
As part of light community management work:
- On Citizen-Introductions channel in discord, read through the introductions and make sure they meet the necessary criteria. If they do, assign them the DAO citizenship tag.
- Respond to questions from community members or tag relevant individuals who can provide answers.
- Monitor comments on Twitter and respond when necessary.