BanklessDAO
BanklessDAO
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Operations Department
Operations Department
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Notion Administration
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Top-Level BanklessDAO Notion Pages
Top-Level BanklessDAO Notion Pages
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🚧
Projects
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IMN-Writers Guild Unnamed Project of Greatness
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Archive
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🎉
Media Strategy
🎉

Media Strategy

 
Goal
Bring the right content to the right people, in the right channels, with the right message.🌟
Why?
All humans are unique, have different needs and dreams. Therefor, there are different reasons for wanting the same solutions (e.g bankless) And, because of our differences we are triggered and attracted by different messages and ways of communication.
Example: A married pregnant woman with a toddler will most likely have a different reason for going into krypto compared to a single man driving his Lamborghini? 
Headlines:
“How to build your child's financial security - while awaken your kids own interest in savings”
“How to be a stay-at-home mom AND a working mom - at the same time! Join a DAO!
Most likely these headlines will not trigger the single man with the Lamborghini…? :)
Templates, Roadmap and Guides for
The initiative aims to create general templates and guides for all nodes, possible to adjust due to culture since language and behaviour are embedded.
Deliverables
  1. 3 Templates of 3 different User Personas
  1. 3 Templates for User Journey for each Persona
  1. 1 Template on different kinds of content to address different stages of the Users Journey
  1. 1 Templates of User and Buyers Journey from scratch
  1. 3 variations of content Buyers Journey stage 2 or 3, with aim targeting each of our 3 shosen personas.
    1. Onboarding Content stage 2-3 one example for Instagram, Youtube etc
      1. Your Web3 Glossary
      2. Metaverse for dummies
      3. Krypto described to a five year old
      Buyers Persona Charlie Change Leader
  1. A suggestion to workflow in how to follow up an analyze a Persona; engagement, views, clicks,
More info about what Buyers Personas and Buyers Journey is
Buyers Personas - Who?
  • Personas are hypothetical people, their life, work, intressets, challenges, dreams, goals etc.
      • In our pre-discussions there was consensus around that there are some general personas across the globe such as; Teachers, Doctors, Nursers, Students, Bankpeople, Politicians, Journalists, Constructors, Lawyers etc (please fill in with more) To use three of this could be a starting point
  • 1 Template (clean) for anyone to use to create their own hypothetical Persona in a target audience (But you know what, it´s already done free to use here 😎)
Buyers Journey - Where are they?
  • 5 stages of the buyers journey, from when they discover we can solve their needs to engagement
  • A mapping how each persona surf the web, social media of choice aka how they interact and receive information of interest, including marketing message, elevator pitch etc
Different types of content
  • 1 Template/Guide Different kinds of content such as humor, functional, romantic, news, politics, global events and/or content relating to cycle of the year etc.
End Goal/Effect DRAFT
  1. Level up our reach by content stage 2 targeting a with a variety of people in diverse audience
  1. Enable content creation, production and publishing starting with the user in focus
  1. Level up our game as competitor to traditional media companies. By developing an outside-in process from user-perspective, we will enable a data-driven process for insights about our visitors. This is This is traditional companies core struggle when transforming, since their organizations have the reversed processes - inside-out due to hierarchic and siloed organizations.
Estimated time Deliverables DRAFT
  1. Templates Personas 4 ppl x 4hr x 3 Templates 46 hrs
  1. Templates Buyers Journey 4 ppl x 4hr x 3 Templates 46 hrs
  1. ....
  1. ....
    Sprint 2. Proposal next season DRAFT
    Alytics on gathered feedback on progress on use of personas thoughts and ideas
    Sprint 2.
    1. Cross Guild Collaboration writing, translating, coding and data analysis in order to connect the dots and merge the media strategy
    1. Connect the data in the content f Bankless Webs and social media accounts by…
      1. SEO, links, hashtag, follow and RT according to personas
      2. Analytics of traffic; visits, follows, clicks and engagement
      3. Pivot and AB test content, tags and social media according to the data analysis…
      4. Share, expand and conquer!:D
    Here is a good explanation of how to think MVP: https://aktiasolutions.com/minimum-viable-product/ Here is an other on data driven marketing kind of the same: https://www.adverity.com/data-driven-marketing
     
    A way to segment our visitors and viewers by analytics
    Just cut this from Writers Guild as an example, This graf could be for a specific persona in a specific stage of the buyers journey
    notion image
    BanklessDAO
    BanklessDAO
    /
    Operations Department
    Operations Department
    /
    📖
    Notion Administration
    /
    Top-Level BanklessDAO Notion Pages
    Top-Level BanklessDAO Notion Pages
    /
    🚧
    Projects
    /
    IMN-Writers Guild Unnamed Project of Greatness
    /
    💾
    Archive
    /
    🎉
    Media Strategy
    🎉

    Media Strategy

     
    Goal
    Bring the right content to the right people, in the right channels, with the right message.🌟
    Why?
    All humans are unique, have different needs and dreams. Therefor, there are different reasons for wanting the same solutions (e.g bankless) And, because of our differences we are triggered and attracted by different messages and ways of communication.
    Example: A married pregnant woman with a toddler will most likely have a different reason for going into krypto compared to a single man driving his Lamborghini? 
    Headlines:
    “How to build your child's financial security - while awaken your kids own interest in savings”
    “How to be a stay-at-home mom AND a working mom - at the same time! Join a DAO!
    Most likely these headlines will not trigger the single man with the Lamborghini…? :)
    Templates, Roadmap and Guides for
    The initiative aims to create general templates and guides for all nodes, possible to adjust due to culture since language and behaviour are embedded.
    Deliverables
    1. 3 Templates of 3 different User Personas
    1. 3 Templates for User Journey for each Persona
    1. 1 Template on different kinds of content to address different stages of the Users Journey
    1. 1 Templates of User and Buyers Journey from scratch
    1. 3 variations of content Buyers Journey stage 2 or 3, with aim targeting each of our 3 shosen personas.
      1. Onboarding Content stage 2-3 one example for Instagram, Youtube etc
        1. Your Web3 Glossary
        2. Metaverse for dummies
        3. Krypto described to a five year old
        Buyers Persona Charlie Change Leader
    1. A suggestion to workflow in how to follow up an analyze a Persona; engagement, views, clicks,
    More info about what Buyers Personas and Buyers Journey is
    Buyers Personas - Who?
    • Personas are hypothetical people, their life, work, intressets, challenges, dreams, goals etc.
        • In our pre-discussions there was consensus around that there are some general personas across the globe such as; Teachers, Doctors, Nursers, Students, Bankpeople, Politicians, Journalists, Constructors, Lawyers etc (please fill in with more) To use three of this could be a starting point
    • 1 Template (clean) for anyone to use to create their own hypothetical Persona in a target audience (But you know what, it´s already done free to use here 😎)
    Buyers Journey - Where are they?
    • 5 stages of the buyers journey, from when they discover we can solve their needs to engagement
    • A mapping how each persona surf the web, social media of choice aka how they interact and receive information of interest, including marketing message, elevator pitch etc
    Different types of content
    • 1 Template/Guide Different kinds of content such as humor, functional, romantic, news, politics, global events and/or content relating to cycle of the year etc.
    End Goal/Effect DRAFT
    1. Level up our reach by content stage 2 targeting a with a variety of people in diverse audience
    1. Enable content creation, production and publishing starting with the user in focus
    1. Level up our game as competitor to traditional media companies. By developing an outside-in process from user-perspective, we will enable a data-driven process for insights about our visitors. This is This is traditional companies core struggle when transforming, since their organizations have the reversed processes - inside-out due to hierarchic and siloed organizations.
    Estimated time Deliverables DRAFT
    1. Templates Personas 4 ppl x 4hr x 3 Templates 46 hrs
    1. Templates Buyers Journey 4 ppl x 4hr x 3 Templates 46 hrs
    1. ....
    1. ....
      Sprint 2. Proposal next season DRAFT
      Alytics on gathered feedback on progress on use of personas thoughts and ideas
      Sprint 2.
      1. Cross Guild Collaboration writing, translating, coding and data analysis in order to connect the dots and merge the media strategy
      1. Connect the data in the content f Bankless Webs and social media accounts by…
        1. SEO, links, hashtag, follow and RT according to personas
        2. Analytics of traffic; visits, follows, clicks and engagement
        3. Pivot and AB test content, tags and social media according to the data analysis…
        4. Share, expand and conquer!:D
      Here is a good explanation of how to think MVP: https://aktiasolutions.com/minimum-viable-product/ Here is an other on data driven marketing kind of the same: https://www.adverity.com/data-driven-marketing
       
      A way to segment our visitors and viewers by analytics
      Just cut this from Writers Guild as an example, This graf could be for a specific persona in a specific stage of the buyers journey
      notion image