60% increase in 12 Week MA/social media sessions
Finish Date
Jan 22, 2021
Pillars
Start Number
2723
Related to Pipelines (DB) (Property)
End Goal
5000
Status
Start Date
Oct 19, 2020
Table
REV Projects (DB)
Name
Last Edited Time
Project Dates
Driver
Sub Projects
Status
Events (DB)
Business Unit
Meetings
Master Project
Approver
Consulted
Marketing Campaigns
Created by
Related to Action Items (Projects (DB))
Progress
Informed
Completed
Priority
Mural
Deadline
Goal
May 24, 2021
Apr 5, 2021 → May 22, 2021
May 24, 2021
May 1, 2021 → May 31, 2021
80
Apr 30, 2021
100
May 26, 2021
Mar 31, 2021
Dec 17, 2020 → Dec 21, 2020
Jan 21, 2021
Nov 19, 2020
Dec 1, 2020
Nov 12, 2020 → Feb 2, 2021
Nov 20, 2020
Oct 30, 2020
Social accounts for only 11.5% of traffic, however, 82% of sessions referred via social ended up converting and 20% of sessions referred via social went directly to conversion.
Theory
Social media has higher conversion rates than other channels.
Hypothesis:
If we raise the number of sessions referred from social, we will substantially raise the number of conversions.
Over a 24 week period from May 10-Oct 24, Twitter was responsible for 75% of the social traffic.
However, the other networks are rarely posted to.
Hypothesis:
If we adopt a steady posting schedule appropriate for each network, our social traffic will raise as it becomes more evenly distributed.